PR & Communications Manager
DLA Piper
Hong Kong


  • Forms part of a team focused on building the firm's profile and reputation.
  • Supports the firm's media relations strategy focused on business and legal media outlets in conjunction with the PR agency team across Asia.
  • Develops and manages communications strategies for key firm-wide campaigns / initiatives.
  • Manages the firm's social media channels.
  • Ensures that all internal messages are consistent with and help promote the firm's employer value proposition and desired market position.

  • Creating and developing strong relationships with key internal stakeholders.
  • Working with direct manager, BD team and partners to identify topics, trends and secure media coverage .
  • In conjunction with the PR agency, drafting and publishing media releases regarding key matters being undertaken by the firm.
  • Assisting Head of Marketing Asia to define and implement strategies to protect the firm's reputation.
  • Supporting the Asia practice group and BD content for the firm's website and intranet and acting as Asia's representative for global intranet and website development activities.
  • Sourcing / writing / editing / internally publishing updates about key firm news.
  • Work with PR agency to handle media training and coaching for senior partners.
  • Overseeing content for major media surveys e.g. partnership surveys.
  • Maintaining awards calendar, liaising with the Marketing team to identify and coordinate major award entries for the firm.
  • Maintaining Directory calendar and liaising with Marketing team to ensure key directories submissions are completed including Chambers, Legal 500 etc.
  • Being responsible for key internal newsletters.

  • Strong media relations experience
  • Excellent writing, editing and proof reading skills.
  • Strong interpersonal and relationship building skills.
  • A minimum of 6-years working in a PR, media, corporate or professional services environment.
  • Experience of adhering to in-house writing guidelines.
  • Proven ability to support communications campaigns and strategies.
  • Law firm (or other professional services firm) experience, including understanding of legal media and journalists preferred.
  • Strong client service focus.
  • Strategic and creative thinker.
  • Ability to work as part of a close team and be a team player.
  • Ability to multi-task and manage time effectively.
  • Strong attention to detail and follow-through.
  • Accountable and takes initiative.
  • Professional, mature approach to all tasks.
  • Enthusiastic and motivated.
  • THE FIRM DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific.

    Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed.

    Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-

    leading technologies, as well as government and public sector bodies.We are committed to attracting, developing and retaining the best people across all of our practice and business services groups, and our continued success relies on our ability to provide an inclusive and motivating environment where everyone has a role to play in achieving our goal to be the leading business law firm.

    We offer exceptional career opportunities to our lawyers, aspiring graduates, and business services professionals in a truly challenging and rewarding environment.

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