Product and Merchandising Director, Dickies Asia Pacific
VF Corporation
ASIA HKG Kwun Tong Office

VF Asia Pacific


Revised date : 31 July 2018

Business Title : Regional Product and Merchandising-Director

Department : Product

Supervisor : VP / MD Dickies AP


As the Product team’s Leader at WD-AP, lead the Product Design and Development. Merchandising team to become the centre of excellence on product, marketplace, retail and consumer reality.

Responsible to drive Product & Merchandising plans that reflect business needs, new brand opportunities and financial goals.

Creates the business and category vision together with the Product & Merchandising team and Country GM’s

Apply extensive product, commercial and retail knowledge to build an open and constant relation with the regional and Country teams, as well as ASO and Regional Marketing Director and DTC Director

  • Accountable for the strategic product line planning, complexity, margin and pricing architecture.
  • Drives the creation of retail capsules and assortments that resonate with Brand storytelling strategy and business priorities
  • Keeps Product & Merchandising, Design and Development team accountable for execution and timeline
  • Owned all key input in key calendar meetings to facilitate decision making on product, flow, sourcing and marketing related topics
  • Supports Product& Merchandising team in strengthening the relationship with the Regional stakeholders, Commercial team and Country GM’s
  • Lead the Design and Development Manager to ensure full alignment on product requirements and timely developments
  • Accountable for AP line adoption and efficiency
  • Support and be an active partner in Regional key accounts meetings
  • Have a 360 view on the business strategy and evolution, from brief and commercial needs to Design intent and Operational practicality
  • Partners with Leadership and Business Planning to build development calendar that reflects AP WD vision
  • Collaborate with HR to develop team’s career planning and trainings
  • Be an engaged and committed Leader, Be a facilitator in negotiations
  • Facilitate alignment between commercial landscape, from Product Merch, and execution timeline and constraints, from product & merchandising team



    Direct Reports : Merchandising Managers


    Internal : Regional Marketing

    Regional DTC

    External : Country BUs (Retail / WS)


    The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.

  • Education : Bachelor’s degree or (equivalent)
  • Experience : 10+ years Merchandising, Design and Development Buying, Sales, Product Management in AP
  • Languages : Fluent English essential, additional language is a plus
  • Skills :
  • Strong in MS package; proficiency with Product Data Management systems

    Excellent written and oral communication skills

    Analytical mind-set with strong knowledge of retail / apparel industry and keen eye for style and trends

    Solid negotiation skills and superior ability to influence areas outside of direct control

    Strong business acumen in channel distribution, gross sales, sell-out performance margin, profit and inventory

    People Leader

    Coaching and developing others

    Customer Focus

    Building Strategic Work Relationships

    Driving for Results

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