Consumer & Shopper Connection Planning Manager - Flavor Sparkling (HK based)
Coca Cola
Quarry Bay, Hong Kong, Hong Kong Island, HK
  • Leading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem , that will leverage owned, earned, shared and paid touchpoints as well as brand assets
  • Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
  • Serve as catalyst for consumer centered design thinking that leverages cross functional resources and to accelerate creation of new value propositions for our brands.
  • Deliver innovative problem-solving techniques and an ability to drive material business returns. He / she will have to master the shifting of behavioral trends, new technology advancements and market conditions.
  • This profile requires a healthy balance of innovative thinking and business pragmatism
  • Skills :

  • Media Planning; Leadership; Creative Development; Consumer Segmentation; Marketing; Digital Media Strategy; Quantitative Research;
  • Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Social Media Strategies; Analytical Techniques;
  • Creative Brief Development; Problem Solving; Brand Architecture; Channel Management

    Our Purpose and Growth Culture :

    We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

    We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

    We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.

    We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

    When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.


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