Marketing Executive
Crown Relocations
Hong Kong Special Administrative Regi...
6天前

Position Statement

The Marketing Officer is responsible for supporting the Marketing team in all areas of a Marketing Strategy; from the development of different elements to their execution.

This will include tasks from market research to organising the distribution of literature, or helping to organise an event.

They may also be responsible for maintaining the website and other social media marketing tools as well as managing enquiries by visitors to the website.

This position is also responsible to provides assistance on advertising and promotional activities to the marketing division.

Key Focus Areas

  • Internal and External Communications
  • Media Relations
  • Marketing / Communications material
  • Other
  • Key Tasks and Responsibilities

    Internal and External Communications

  • Managing, drafting and posting internal group announcements
  • Managing the maintenance of relevant databases and the Crown internal document library
  • Proof-reading materials.
  • Creating and updating online content for Crown’s websites.
  • Drafting and editing articles for newsletters.
  • Maintaining content distribution for Crown’s social media activity.
  • Improving the visibility of Crown’s SEO.
  • Supporting activities to reach and retain target audiences.
  • Marketing / Communications Materials

  • Writing, editing and proof-reading off-line promotional material such as brochures, flyers, calendars, reports and other marketing collateral
  • Arranging the translation of content
  • Liaising with the design bureau manager to design and print collateral
  • Working closely with all members of the Crown GMO team on various local and global projects
  • Media relations :

  • Drafting press releases, newsletters articles, web articles, social media updates, etc
  • Maintaining a database of journalists and media organizations. Sending out press releases
  • Working with regional PR agencies as appropriate
  • Implement action plans to develop Crown’s media presence
  • Screening Crown’s presence in the media, preparing regular reviews
  • Other

  • Ad hoc duties as required by Marketing Manager.
  • Demonstrate and promote the company vision and values.
  • Aptitude, Knowledge and Qualifications

    Aptitude

  • Ability to maintain confidentiality and display tact and discretion at all times.
  • Excellent analytical, interpersonal, influencing and communication skills.
  • Ability to work in a potentially rapidly changing environment.
  • Ability to work efficiently in a high pressured environment.
  • Ability to set priorities, manage time and workload and dependably meet strict deadlines.
  • Solution oriented approach to problem solving and decision making.
  • Well-rounded individual who has a diverse background and understands cultural differences and tolerance has a world view’
  • Professional Knowledge and Skills

  • Copy and press release writing experience a must for print and digital.
  • Proofreading and material review experience.
  • Relevant experience in marketing communications or public relations.
  • Proven ability to meet multiple project deadlines and demonstrate good attention to detail.
  • Well-developed administration, organisation and Marketing operations skills with strong attention to detail.
  • Proficient computer skills with experience using Microsoft Office including Word, Excel, PowerPoint, Outlook, Publisher or equivalent.
  • Experience of Adobe Photoshop would be advantageous.
  • Strong communication and presentation skills.
  • Cultural sensitivity and awareness.
  • Qualifications

  • 1 to 2 years of relevant Marketing experience
  • University Degree or Higher Diploma with a Marketing / Communications
  • Communication
  • Presentation Skills
  • Problem Solving / Analysis
  • Professional Capability
  • Values

    The Crown Worldwide Group is guided by five key values . These values are our underlying beliefs, they are a description of the way we see the world and what is most important to us.

    They are the basic principles that will guide and shape the way we think and act. This includes the way we provide services to our clients, the way we treat each other within the organization and the way we interact with the wider community.

    We value DETERMINED

    We value being determined, to the best we can for our customers, our colleagues and ourselves. Our hunger to find ways of improving all that we do, inside and out, is what gives us our edge in the marketplace.

    We value CARING

    We value caring about people. We care about their experience, their feelings and their environment, whether personal, local or in the wider world.

    We value THERE

    We value being there for our customers and colleagues when and where they need us. We are attentive, with genuine interest and guidance.

    We value SHARING

    We encourage the sharing of knowledge. What is a network without knowledge? The physical infrastructure and the technology are mere carriers.

    The experience and the insight that is shared between people, offices and Countries, that is the network. Sharing knowledge and experience is the platform for wisdom.

    We value OPEN-MINDED

    We value being open-minded, to lead the way we need to think differently. To overcome challenges we embrace them with open and inventive minds.

    Whether its using innovative techniques or adapting the way we work we’re constantly thinking of new ways to achieve more for all.

    Harrisons Assessment Template

    Harrison Assessment Template

  • Marketing & PR Support
  • Harrison Assessments are to be administered during the interview process. Other Harrison Assessment Templates may apply, please check with your Local or Regional HR representative.

    NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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