Assistant Trade Marketing Manager
Hong Kong

Job Description

Major Responsibility Areas :

Assist in developing and delivering business-building presentations to key customers that will result in improving volume and partnership opportunities with key customers.

Overall business review to be done at least on quarterly basis and per category whenever needed.

Make in depth analysis of KC brands performance in specific accounts and make recommendations to Marketing or Key Account team.

Work very closely with Key Accounts team to build business plans.

Establish a beneficial relationship and rapport with key customer contacts within the areas of category management, operations, merchandising, and store management.

Contribute to the success of new product launches by working with marketing to assist communicating correct sales and merchandising objectives, providing effective sales material and supporting merchandising aids, and in developing and supporting new product presentations with key customers.

Participate in meetings with Nielsen, marketing and sales management where new market and category information is being discussed.

Will develop and maintain category specific databases for use with space management applications.

Keeps a calendar of events planned on special trade promotion events so as to assure that trade conflict is eliminated or greatly minimized by managing the timing and type of promotion activity in the market.

Update on a weekly basis.

Provide Sales and Marketing management with accurate report on the effectiveness and efficiency of trade spending, on a monthly basis.

Develop trade promotion programs with Sales / Marketing in accordance with the budget guideline as provided by Marketing with an aim to achieve budgeted sales volume and share objectives.

Works collaboratively with Marketing / Sales to put together trade promotion events that compliment marketing product launches, advertising campaigns, sampling programs and consumer promotion events.

Work with Marketing and outside agencies to take planned promotion concepts to fully developed programs, including point of sales materials and all administrative procedures necessary to run the promotions in the stores.

  • Communicates with superior and others who have a need to know. Be informative without being obtrusive or vexatious. Communicate in a way that is timely yet prompt;
  • complete yet concise; candid yet accurate and clear yet respectful.

    Qualifications and Experience :

    Essential : Mandatory to ensure the job is done effectively and efficiently

    University graduate with major in Business

    At least 2-5 years’ successful trade marketing or consumer sales experience, with a strong preference for both trade marketing and key account sales experiences.

    Previous experience in trade promotion, or category analysis is also desired.

    Good presentation skill.

    Demonstrate the ability to learn and use data analytic software.

    Good analytical skills and mathematical sense. Used to work with data and perform business analysis.


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