Marketing Lead - Cardiovascular
Amgen Inc.
Hong Kong, Hong Kong


Reporting to the General Manager, the Repatha Marketing Lead is accountable for :

Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized

Devising and implementing marketing plans in line with global / regional guidance to build the brand and grow the business

Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values

Insight Generation

Initiate and conduct market research when necessary, analyze findings and develop POA accordingly

Build network with key external stakeholders to gain insight about the unmet medical needs

Identify new business opportunities, develop business cases and plans for securing resources to realize the potential of the opportunities

Planning, Execution & Cross-Function Collaboration

Develop LRP, annual budget and quarter latest estimates with finance co-workers

Develop and implement annual Country Brand Plan / Local Product Strategy (LPS) in full congruence with regional guidance

Propose national budget, sales target and achieve agreement with GM and Sales Lead

Update demand forecast monthly and work with supply chain to ensure stable supply of responsible product(s)

Design and execute promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with regional guidance and the approved local plan

With support from Value Access & Policy (VA&P), take the ownership to :

propose and execute pricing strategies of responsible product(s)

plan and execute hospital formulary listing activities (e.g. DAC & DTC listing)

design and execute Patient Assistance Programs (PAPs) & Patient Support Programs (PSPs)

Support VA&P manager together with medical to implement advocacy plan

Engage and enable (provide training, appropriate materials, etc.) sales force to achieve brand aspiration (cycle and product meetings)

Partner with the local and regional medical counterparts to optimize the brand performance (goals of clinical trials, KOL development, etc.)

Collaborate with other PMs in the affiliate on joint projects

Coordinate competitive intelligence and drive competitive action plans

Manage OSE budget to ensure management result can be achieved

Recruit and manage external vendors

Track and report brand performance regularly based upon the agreed KPIs included in LPS or other commercial plans


  • Ensure all activities, campaigns and materials (1) are reviewed & approved according to the corresponding SOPs; and (2) comply with internal policies and local code of practices
  • Qualifications

    Minimum of 5 years of experience in industry, with at least 2 years of experience in marketing function

    Documented success in gaining or maintaining market leadership position

    Financial and budgeting skills and experience

    Computer skills (MS Office programs)

    Fluency in English, both oral and written communications

    Proficiency in Cantonese

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