Senior Marketing Manager
CHANEL
Hong Kong S.A.R.
1天前

Reporting to the General Manager, HKMO Fragrance & Beauty Products, the Senior Marketing Manager holds a primary role to continuously strengthen brand equity for Fragrance & Beauty Products (FBP) in line with long term business vision and ambitions.

The incumbent is the key driver of a holistic marketing strategy encompassing product, client, media, communication and omni channel and is an influential leader able to navigate the organization to collaborate with different parties.

Strategic Planning

  • Devise long term marketing strategy in line with business visions and ambitions of all the three axis.
  • Lead and supervise Product Marketing Managers to drive and implement product strategies that support global and regional business goals and improve market share.
  • Supervise forecasting team to ensure a high level of forecast accuracy coherent to product ambitions and secure the right level of stocks to support business objectives.
  • Be an influential leader within FBP team to ensure Retail, VM and Training teams support marketing strategy and incorporate the marketing objectives in their domain.
  • Act as the key representative of HKMO FBP Marketing to create synergy with Regional FBP team to create impact on both Hong Kong and APAC markets.
  • Play a strategic role in developing synergy with Fashion and Watches & Fine Jewelry with a One House approach.
  • Client Strategy

  • Set clear directions and lead the CRM Manager in developing and implementing client recruitment and retention strategies.
  • Strengthen retail marketing strategies to explore opportunities to engage with customers in different platforms : boutiques, podiums in malls and pop up events.
  • Reinforce retail marketing strength through individual boutique strategies to support the growth of our boutiques.
  • Collaborate closely with retail team to ensure client strategies and retail marketing actions answer and support retail needs.
  • Guide the CRM Manager to continuously explore collaboration opportunities with landlords to support individual boutique strategy and to recruit new customers.
  • Lead the team to implement perfect orchestration of boutique events, podiums in malls and pop up events to enhance client engagement.
  • Be a catalyst to explore opportunities to enhance omni channel client experience and develop the relevant strategy.
  • Embrace One House mindset in client strategy development and explore collaboration opportunities with Fashion and Watches & Fine Jewelry.
  • Brand Equity

  • Keep abreast of the evolving media and social media trends to set the right direction in communication strategies.
  • Be an influential leader and collaborate closely with Communication team to develop media and communication objectives to strengthen brand equity and support business goals.
  • Define KPI to measure how success in media and communication strategies look like.
  • Work closely with Consumer Insights & Market Intelligence team to gauge changing customer aspirations to constantly review and refresh communication strategies to ensure we stay relevant to customers and strengthen our brand equity to them accordingly.
  • People Development

  • Lead, coach and develop the Product Marketing Managers, CRM Manager and Product Forecasting Manager to ensure they develop the right capabilities and skills for their respective role.
  • Identify the right talent for succession planning. Work closely with ODHR to develop a holistic development plan to grow and retain talents.
  • Be an influential leader to nurture a collaborative mindset in all managers in marketing team to work closely with Retail, Training and VM teams.
  • Be a role model and change agent in implementing the leadership behaviors and cultural shifts
  • Requirements

  • University graduate
  • 10 years of experience in marketing
  • Able to draw others into enthusiastic commitment to the collective effort and shape the environment to foster a drive towards business partnership, learning, achievement and teamwork
  • Able to influence, coach and partner with leaders, ability to drive the collective execution of strategy
  • Inspires others to exceed expectations and sets high standards, challenging yet attainable goals
  • Strong interpersonal and communication skills
  • Be flexible under fast moving, challenging situation
  • 申請
    添加至收藏
    從收藏夾中刪除
    申請
    郵箱地址
    通過點擊“持續”,我允許neuvoo同意處理我的數據並向我發送電子郵件提醒,詳見neuvoo的 隱私政策 。我可以隨時撤回我的同意或退訂。
    持續
    申請表