Senior Regional Planner
Hong Kong , Hong Kong

Overview of job

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Senior Regional Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our local & regional clients.

As part of career growth, there will be opportunities to work on integrated campaigns as well.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : Regional Client Lead

3 best things about the job :

  • You will work on various accounts which will challenge your critical thinking & creative ideations
  • Having fun whilst learning on the job with cool people at MediaCom
  • Dare to be different to stand out from the crowd & strive to succeed
  • In this role, your goals will be :

    In three months :

  • You should be familiar with our proprietary tools & standard industry tools
  • You should be able to come up with media recommendations, in consultation with the Media Manager and handle day-today client queries on the media recommendations
  • You should understand and be able to handle the internal processes in MediaCom in terms of planning, invoicing etc
  • In six months :

  • You should have presented media recommendations to clients face-to-face
  • You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses and understand how they work
  • You should have built a comfortable rapport with your team members and your clients
  • In 12 months :

  • You should have gained full knowledge / overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives
  • You should have planned and executed at least 10 client campaigns independently
  • You should have participated in new business pitches
  • What your day job looks like at MediaCom :

  • Day-to-day client servicing and relationship management
  • Digital & social display campaign planning, implementation and optimisation, along with integration with the wider comms
  • Deployment of best-in-market targeting & tracking tools
  • Extract, report & analyse clients’ digital campaign performance
  • Minimum qualifications :

  • Graduate degree relating to business / marketing / communication.
  • 3 years’ experience in media planning / digital media, preferably in a media agency
  • Fluent in spoken and written English
  • Experience and knowledge on SEM is a plus
  • Experience with adserving tools such as Sizmek & Double Click
  • Rigorous & comfortable with numbers
  • Great knowledge of Excel & PowerPoint
  • Comfortable with meeting clients & great presentation skills
  • Passionate about media & digital media
  • You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment
  • Candidates with less experience will consider as Planner
  • About MediaCom

    MediaCom is the The Content + Connections Agency , working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

    MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source : RECMA 2015).

    It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

    In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA.

    Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards.

    The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

    For more information, visit

    Find us on Twitter mediacomglobal.

    Like us on Facebook at / MediaComGlobalNews.

    Join us on LinkedIn at / company / mediacom.

    About Hong Kong

    Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-

    on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

    If you want a future in media and communications, and believe in Hong Kong’s belief of work hard, play hard , there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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