Senior Manager/ Associate Director, Propositions andMarketing
AIA Careers
Hong Kong, HK
source : Successfactors


Responsible for defining and developing thevalue propositions, marketing strategies, partner benefitstrategies, customer campaigns to achieve business objectives forAIA Vitality in Hong Kong andMacau


StrategicMarketing Planning

  • Define and drivemarketing strategy, partner marketing strategy and positioning forAIA Vitality in support of defined business and overall brandobjectives.
  • Manage AIA Vitality’spositioning, strategic marketing programs and brand roadmaps tobest deliver the value proposition to business partners andcustomers, as well as create shared value, while maximisingfinancialresults.
  • Planningand Implementation of overall value proposition for AIA Vitality inHK

  • Serve in a leadership role toconceive and execute Marketing campaigns that raise awareness forAIA Vitality in the market and generate Membership & Salespipeline via ATL, BTL, PR, Digital & Customer / Partner / Channel Events
  • Orchestrate resources andstakeholders from different teams to deliver marketing solutionswith the most optimal approach
  • Provide brandguidance and assure the brand integrity and consistency across allchannels.
  • Work closely with AIA Groupto ensure marketing activities of AIA Vitality in Hong Kong isaligned with Group’sdirection.
  • Establish and deliver on key brandmetrics and KPIs, such as awareness, preference, brand perceptionand market penetration
  • Review and managecustomer journey; in collaboration with the Group Office andpartners and to ensure an optimal online or in-store memberexperience
  • Teamoperation and management

  • Runs themarketing team in an efficient and effectivemanner.
  • Develop staff and to buildteam’s engagement andempowerment
  • Manages overall marketing budgetplanning and expenses
  • Select and managesdifferent external vendors to ensure high quality deliverables atgood value
  • Build and maintain relationshipswith key business people, including business partners, both at astrategic and operationallevel
  • JobRequirements

  • Degreeholder preferably in Marketing or communicationfocused
  • Digital savvy with minimum of 12years’ experience in Marketing or Communication,preferable in Loyalty programme management andimplementation
  • Excellent command of written andspoken English andChinese
  • Multi-tasking
  • Positive,passionate, flexible, self-motivated, dynamic, innovative teamleader
  • Strategic, creative and able to thinkout of the box
  • Excellent communication,negotiation and presentation skills
  • Excellentpeople management skill
  • Excellent leadershipskill : coach, develop and motivateothers
  • Weoffer an attractive remuneration package to the successfulcandidate. Please submit your application by clicking Apply Now for ourprocessing.

    Allpersonal information provided by applicant will be treated instrict confidence and used solely for recruitmentpurposes.

    The personal information will be used strictlyin accordance with AIA’s personal data policies, a copyof which will be provided upon request.

    It is possiblethat information about the applicant or the applicant’sapplication will be shared with AIA and its relatedcompanies.

    AIA will retain all applications for a periodof up to 24 months after which the documents will bedestroyed.

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