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Marketing Data Analyst
Career International AP (Hong Kong) Limited
Hong Kong, Hong Kong
2天前
source : eFinancialCareers
Key Responsibilities
Setup tracking of web and mobile events for analytics platforms (Google Analytics / GTM / AppsFlyer / Amplitude)
Calculate costs and revenue from all paid media by combining multiple data sources
Analyze data from Facebook / Google / Direct Media etc and provide insights to the digital team
Build custom dashboards for digital (Data Studio / Google Analytics / Amplitude)
Implement A / B testing structure and reporting for digital traffic
Market research and competitor analysis
Basic data prep, cleaning and matching
Efficiently use task management tools for tracking and execution of tasks
Communicate with vendors and internal teams to achieve the goals of the department
Gathers and maintains projects-related documents
Requirements
3 years experience media buying across Facebook, Google and other ad-networks
Degree holder in Mathematic, Economic, IT or other related disciplines
Proven experience in SQL
Experience in technical analytics development
Experience in Python is a huge plus
Experienced in analytics platforms such as Google Analytics, BigQuery, Server side tracking, MetaBase is a huge plus
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