Marketing Data Analyst
Career International AP (Hong Kong) Limited
Hong Kong, Hong Kong
2天前
source : eFinancialCareers

Key Responsibilities

  • Setup tracking of web and mobile events for analytics platforms (Google Analytics / GTM / AppsFlyer / Amplitude)
  • Calculate costs and revenue from all paid media by combining multiple data sources
  • Analyze data from Facebook / Google / Direct Media etc and provide insights to the digital team
  • Build custom dashboards for digital (Data Studio / Google Analytics / Amplitude)
  • Implement A / B testing structure and reporting for digital traffic
  • Market research and competitor analysis
  • Basic data prep, cleaning and matching
  • Efficiently use task management tools for tracking and execution of tasks
  • Communicate with vendors and internal teams to achieve the goals of the department
  • Gathers and maintains projects-related documents
  • Requirements

  • 3 years experience media buying across Facebook, Google and other ad-networks
  • Degree holder in Mathematic, Economic, IT or other related disciplines
  • Proven experience in SQL
  • Experience in technical analytics development
  • Experience in Python is a huge plus
  • Experienced in analytics platforms such as Google Analytics, BigQuery, Server side tracking, MetaBase is a huge plus
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