Content Manager
Lewis
Hong Kong
3天前

Purpose of the role

The Content Manager is positioned to develop an integrated approach to all forms of content across the agency. The Content Manager will drive best practice across the agency, pushing the boundaries of creative and innovative story telling.

At its core, it will be fundamental in delivering the client’s brand and messages. The role, will act as an internal content evangelist, a client facing consultant, brand journalist and contributor to the business.

Writing, producing, editing and campaign planning are integral skills for this role.

  • Maintains strong relationships with content heavy clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
  • Works closely with the client and Associate Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
  • Interviews and develops relationships with key spokespeople, the clients’ customers and partners, and other subject-matter experts
  • Participates in client events to gather information for upcoming content projects
  • The role will take a lead in developing and managing content creation for clients in Hong Kong, with a view of ensuring that all content has the versatility to work across platform (where appropriate)
  • As a maker, this role is focused on ideation and creation with great speed finesse and quality. This role requires a depth in the ability to string words into stories that inspire and empower, on point and creative.
  • Act as the lead and project manager for content marketing campaigns (including, developing thought leadership reports, organic and paid social short form content, website copy, creative copy, advertising copy, press releases and opinion pieces)
  • Act as an account resource to draft short and long form content for clients and for internal purposes
  • Provides support, advice and creative thinking regarding content and campaigns on an on-going basis
  • Build knowledge of business and technology trends to inform the direction of the content and provide context within writing style
  • Develop strategic viewpoint on content focus, to act as a content strategist for internal and external stakeholders
  • Works with account teams to execute on content strategies for each campaign, working closely with clients, account leads and other content stakeholders
  • Works cross-functionally with all teams to develop impactful and cohesive content for each client online and in traditional media outlets
  • Writes, proofreads, edits and polishes content in a variety of forms, including contributed articles (bylines), press releases, Q&As, blog posts, white papers, case studies, infographics, social media posts and more
  • Attends agency and industry events to network, build relationships and spread the word around TEAM LEWIS’ content offerings.

  • Work with teams on developing editorial and content strategies for new business proposals
  • Participating in new business meetings to pitch content services and work with prospective new clients to develop content ideas and strategies
  • Actively contribute and sometimes lead on Hong Kong office initiatives across TEAM LEWIS marketing programs and HR initiatives
  • Regularly attends TEAM LEWIS training sessions and proactively identify external training opportunities to enhance skills and develop knowledge across the broader marketing spectrum
  • Proven ability in writing, editing and proofreading digital and print content

  • Understanding of traditional and social media, and current affairs and technology trends
  • Experience dealing with editors, bloggers and online influencers
  • Collaborative, articulate thinker with the ability to take creative direction under pressure
  • Calmness under pressure and ability to deliver to tight deadlines
  • Creative thinking and independent problem solving
  • Time management and organization
  • Acute attention to detail
  • Positive, constructive attitude
  • Polished and professional appearance
  • Experience working with insights and analytics tools such as Locowise, Meltwater, Trackrr, Google Analytics, Google Data Studio, Similarweb, Firebase, Global Web Index, YouGov, Socialbakers a plus
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