Reporting to Head of Segment & Product Management, you will be responsible for formulating strategies in improving the quality and profitability of the high net worth segments of the bank, leading the team to support the growth of portfolio of DSB VIP Banking through implementing effective business and marketing plans to deliver business performance in terms of growth of customer base, the relevant AUM, banking relationship (product / service engagement) and profitability.
This position covers segment management on high net worth customers segment of retail banking and private banking.
Formulate and implement the acquisition, growth and retention strategies for HNW customers, aiming to achieve the business targets and improve customer experience
Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the HNW segments
Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such.
Also ensure efficient using of the approved marketing budget
Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
Provide guidance and coaching to subordinates as required to ensure that they are competent to perform their jobs.
Support marketing and loyalty programs for private banking segment
To meet the challenge, you should have the following qualifications and attributes :
Degree holder or above in Finance, Marketing, Business Administration or related disciplines
Minimum years of experience in marketing preferably in prestige customer segment marketing, preferably in banking field
Excellent communication and interpersonal skills
Strong quantitative and analytical skills
Self-motivated and attentive to details
Good command of written and spoken English and Chinese, including Putonghua