Digital Copywriter - Retail Banking and Wealth Management
HSBC Group
Hong Kong, China


Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures.

It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-

centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Copywriter .

Principal responsibilities

Lead User Experience & Design as well as the wider Digital teams by creating clear, elegant Chinese with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation.

Support production of high-quality and accurate copy across print, digital and social channels.

Support production of marketing and service related digital messaging working within rigid restrictions and guidelines.

Support production of long and short form copy appropriate to a variety of project goals and audiences.

Optimise and reconfigure existing internal and external communications to adhere to UX best practice.

Quality control own and teams work, assist colleagues by proofing output as required.

Work across a variety of projects, ensuring adequate and appropriate prioritisation.

Ensure all content presents an accurate overview of brand and is aligned to brand guidelines and tone etc.

Ensure consistency both within and across documents, brands and sub brands.


People experience in customer focused organizations, in disciplines such as Digital, Design or product management, with leadership skills motivating and inspiring others to excel

English copywriting qualifications or equivalent

Experience of User Centred Design methodology and its practical implementation

Expert in best practice when writing for the web

Understanding of user experience and web best practice

Experienced in multi channel content creation like web, print, mobile, tablet

Familiar with the use of prototyping tools, basic Photoshop skills and word processing software

Subject matter expertise of channel, including technical, commercial, marketplace and customer considerations

Innovative, have the ability to approach things differently or do different things to deliver goals

Strong communication skills, both written and verbal, to explain complex or technical issues

Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities

Good time management and prioritisation of projects and tasks

Experience working with agencies, particularly for usability testing

High levels of resilience and self motivation.

You’ll achieve more when you joinHSBC.

HSBC is committed to building aculture where all employees are valued, respected and opinions count. We takepride in providing a workplace that fosters continuous professionaldevelopment, flexible working and opportunities to grow within an inclusive anddiverse environment.

Personal data held by the Bank relating to employmentapplications will be used in accordance with our Privacy Statement, which isavailable on our website.


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