LYNK Global (HK) - Digital Marketing Manager
LYNK Global (HK)
Hong Kong
1天前
source : Happyer

Who we're looking for

We are looking for a Digital Marketing Manager to join our team.

What you will be doing

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Who you are

  • Bachelor’s degree in marketing, business, or related field, Master’s degree a plus
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Proficiency with online marketing and social media strategy
  • Established press and media contacts an advantage
  • Chinese an advantage
  • Success measures

  • Lead Generation
  • Sales and Revenue targets
  • Retention targets
  • Expert targets
  • What we offer

  • Competitive remuneration package in a rapidly-expanding growth stage global company.
  • Work in a collaborative, co-creation hub in the heart of the city.
  • An environment that respects diversity and inclusion.
  • Comprehensive medical insurance coverage.
  • Generous leave policy, including a work remote policy’.
  • The opportunity to travel and work around the globe with our international clients and growing number of offices (Hong Kong, Shanghai, Singapore, Mumbai, Hyderabad, Manila, New York City, Toronto).
  • Notes

  • Lynk employees are prohibited from trading Restricted Securities (defined as any security whose performance is linked to a single company) on any Personal Trading Account.
  • All future new joiners, if they receive a conditional offer to join Lynk, will be required to undergo a background check.
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