Vice President, Corporate Communications (Investment Management) - Hong Kong
BNY Mellon
Hong Kong, Hong Kong, Hong Kong


  • Quickly develop an understanding of the IM business, our investment firms, and strategic priorities and focus funds, as well as the how the international communications team fits within this.
  • Determine the communications strategy and execute programs to deliver communications objectives for BNY Mellon Investment Management, its investment firms and its global distribution platform.
  • Position, promote and protect the reputation of BNY Mellon Investment Management, its investment firms and the global distribution platform via the media across various regions in Asia Pacific - drive company brand equity and reputation.
  • Provide strong communication counsel to key senior business stakeholder within the Investment management Asia Pacific business.
  • Create effective proactive media relation programs and campaigns with marketing and distribution priorities, aligned to the business objectives and goals.
  • Drive media activity which generates regular day-in-day-out top tier media (traditional trade and international media, broadcast TV and radio and newswires) coverage across key regions in Asia Pacific.
  • Develop communication strategies to drive corporate culture and business strategy with Asia Pacific across IM and the wider enterprise.
  • Drive internal communications across Asia Pacific and closely connect with global lead of internal communications globally.
  • Create first class media content and repackage editorial content for media.
  • Job Specific Competencies :

  • Proven experience within asset management communications.
  • Excellent interpersonal skills, combining the ability to build effective networks of relations within the business with a collaborative approach is essential, as well as online and offline media and suppliers.
  • Strong communicator, who is articulate, dynamic, enthusiastic and a self-starter.
  • Excellent written and verbal communication skills; ability to be clear and concise and clear attention to detail.
  • Ability to navigate and thrive in a large, complex, global organization - global acumen and experience working across borders, time zones and cultures.
  • Experience of meeting demands across a multiple of clients or business units with excellent time management skills to meet tight deadlines.
  • Understanding of the need to establish effective objectives and priorities, as well as management of expectations.
  • Well-established media contacts and relationships.
  • Flexibility to manage changing requirements and short timelines.
  • Ability to translate visionary ideas into functioning, sustainable programs and initiatives.
  • Experience to actively manage PR agencies to ensure value-add.
  • Depth of knowledge in Investment Management across regions, asset classes, competitors, regulations and distribution channels (Institutional, Intermediary, Wealth and Retirement).
  • Some experience working with and across multiple asset classes, and willingness to expand upon this.
  • Experience in crisis management issues to minimise reputational damage.
  • Experience in delivering effective internal communications platforms across a business.
  • Ability to deliver a high level of service to internal clients and well regarded amongst journalists.
  • Qualifications

  • Major of Marketing or Mass Communications or Public Relations or Journalism or Finance related in Bachelor Degree or related combination of higher education is required
  • 10+ years media relations experience, preferably 5+ years within a financial services environment or asset management (institutional or retail asset management).
  • Seeking a talented communications practitioner, who is results driven with the ability to execute an effective communications strategy.
  • Proficiency in spoken and written English and Chinese (Cantonese or Mandarin) must be required; fluency in an additional Asian language would be a plus
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