Hair Care APAC Marketing Manager M/F
PIERRE FABRE DERMO COSMETIQUE HONG KONG LIMITED HKG
Hong Kong, Hong Kong
5天前

Su misión

Within the Region, under the responsibility of the APAC Regional Marketing Director DCPC in accordance with the Group Pierre-Fabre's strategic plan, the DC PC and MC divisions and the BUI, ensure appropriate deployment of global marketing strategies defined by the Brands and Franchises with the Export Distributors / Subsidiaries, offering the associated resources and ensuring follow-up

  • Accompany the Export Distributors / subsidiaries in the choice of products to commercialise, price positioning, distribution channels and the associated means of communication
  • Provide support in the development of marketing plans including the vision relative to the budget, investment and procurement
  • Collaborate with local / regional / central teams to enhance the optimization of digital consumer journey per brand, including owned platforms, media buy, social, CRM, and e-merchandising etc
  • Carry out cross-country marketing studies and support local marketing studies. Monitor market share per brand
  • Monitor the implementation of marketing plans in all aspects; exchange with local / regional / central teams
  • Be guarantor of the image desired by the Brands through the proposal of marketing tools
  • Promote the sharing of experiences within your area and across the group
  • Develop, implement and track cross-cutting projects within your area and across the group
  • Perfil buscado

    5 years post-secondary qualification in commerce, marketing or equivalent knowledge acquired by experience

    A minimum of 3 years’ experience in local marketing, including digital, product marketing, or trade marketing

    Professional expected skills & knowledge

  • product management
  • digital marketing, offline marketing, channel marketing strategy
  • market research
  • consumer buying trends
  • distribution channel
  • develop promotional tools
  • sales and pricing strategies
  • project management
  • interpret key performance indicators, financial statements
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