POSITION SUMMARY :
The candidate is responsible for leading and driving the Product Marketing strategy to support a consumer-centric GTM Approach across the region.
Working in very close collaboration across Global, Regional and Local Brand and Product Marketing Teams, in a truly international cultural and dynamic working environment, you will lead and manage projects from initial concept stage to production of content, always putting social, digital and video at the center of everything we do.
For this role, you’ll be part mentor, part collaborator, part autonomous. With an entrepreneurial spirit and collaborative approach, you’ll navigate work and feedback through a structured process, and remain open to others’ ideas.
PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB :
Lead regional and cross-functional aligned Go-To-Market strategy and execution
Strategize to create Asia relevant and resonating looks and product stories for global, regional and local brand campaigns, assets and content creation, to unlock business opportunities and boost efficiency
Drive with merchandising / product team to understand product opportunities, ensure sell-in data and product information are well communicated with relevant GTM teams and translated into consumer facing messaging
Initiate, drive and project manage Asia relevant collaboration and capsule collections development, from concept building and briefing, product design, business plan and sell-in materials development to sell-through activation, to unlock business opportunities and excite consumers
Lead on the messaging strategy of sell-in materials for collection launches from sell-in to sell-through
Drive the briefing process to creative team for creation of assets from GTM and product marketing perspective, always putting social, digital and video at the center
Manage the regional Go-To-Market timeline with the goal to develop relevant products and assets for APAC markets
Deliver market research in support of new marketing initiatives, new product development and go to market strategy
Implement and update marketing calendar for APAC region
Align with global marketing team and local teams, and ensure efficient communications and get the right attention and support
Find efficiencies across the region with regional resonating messaging
Identify and drive operational efficiencies in the process to meet project and team requirements
Responsible for all TH Asia Marketing Budget Oversight and communicate
Drives constant process improvements.
Support the development and interpretation of marketing objectives and all brand visual materials to maintain the good consistent brand image.
Deliver proactive and relevant insights & action recommendations to the creative & production tea
Work to unlock the potential of each member in region and markets
Ensure all teams to follow all company policies, procedures and standards to ensure consistency and compliance.
Manage production relationships with outside vendors to ensure consistency with brand guidelines
Functional Competencies :
Highly organized, detail-minded, and able to manage multiple projects in parallel
At least 10-15 years’ experience in fashion retail industry
Extensive experience related to brand Marketing and Communications
APAC region marketing experience is preferred
Bachelor degree and above
Marketing professional with an excellent strategic thinking
Excellent interpersonal skill and global mindset
Highly proactive, self-driven, able to work with diverse groups of people
Proven success of exceptional project management, and communications skills with confidence with diverse stakeholders
Demonstrable organizational, time management and prioritization skills