Corporate Account Manager, Travel Retail

Estee Lauder Companies

Hong Kong SAR, China

4天前

Corporate Account Manager, Travel Retail

Brand : Estée Lauder Companies

Description

Sell-in Sales Achievement(both offline & online business)

To plan and manage sell-in for ELC relating to specific Retailer perassigned brands / locations. Align retail target expectations / salesestimates / budgets in collaboration with brand Area Sales Managers, and brandRegional Marketing Mangers;

Ensure full awareness of Retailer’s market, procedures, competition, and management approach;

Ensure a clear understanding of Retailer’s strategic direction and growth projections and work to ensurea collaborative approach to our strategyto achieve best results for both companies;

Optimize order fill-rate by pro-actively looking into our daily stockstanding in Lachen. Liaise with ASM, Lachen,and the Retailer operations team to ensure agreed stock / inventory levels are set for each airport and these are always maintained;

Ensure timely sell-in of all marketing programs according to marketingstrategy and to specific market needs;

Key Account / RetailerManagement

Establish and maintain a collaborative working partnership withexcellent communication and a clear business focus for both parties;

Have regular visit to retailer stores / offices to meet and assess keybusiness opportunities to maximise sales andprofitability further.

Corporate (multi-brands) Projects Implementation

Implement and maximize launch opportunities for assigned corporate

cross-brand) programs; and ensure brand image is maintained at its highest

standards according to brand guidelines;

Ensure timely sell-in of all marketing programs according to marketingstrategy and to specific market needs;

Provide feedback to Store Design to maximize the utilization of the spaceand still maintain the brand image

Ensure availability of point of sale materials, good utilization andeffective use of such support;

Negotiates with retailers on highlights / layout on retailers’ web pageswhere applicable;

Work with brand ASMs / ACs, agencies, and retailers to execute, and monitorclosely brand representation in-store and online to ensure that brand isappropriately represented.

People Management

Manage and develop Key Account Executive / s;

Qualifications

Substantial professionalsales management expertise in retail industry / travel retail industry, andpreferably with Travel Retail and P&Cexperience.

Ability to beable to effectively communicate with all key stakeholders including brand AreaSales, Managers, Brand Marketing Managers, and the management of assignedretailers’.

Excellent trackrecord of establishing and maintaining productive B2B relationships. The job holder should be able to demonstrate anexcellent history of strong negotiation skills using effective emotionalintelligence through cultural differences to best manage and provide high touchcustomer service to achieve / exceed objectives.

A sound knowledge / experience ofproficient business / commercial / trade marketing / financial acumen and a strongproven analytical / strategic approach are essential.

Strong leadership through multi-brand and direct / indirect teammanagement.

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