Head of Marketing (Insuretech - APAC)
Captar Partners
Hong Kong

Our client is a successful and rapid growing insurance technology solution company with their headquarter in UK and APAC office in Hong Kong.

They are hiring a head of marketing to lead and drive the marketing strategy to support their business expansion.

Interested parties with insurance marketing experience, passionate in new tech solution for insurance and financial marketing are encouraged to apply.

Job Description :

360 marketing strategy with the brand management as priority.

  • Brand Management ( & positioning) : defining the key assets, strengths, and client personas (per the main zone), main product and problem, etc.
  • All in collaboration with the Sales and Operations team.

    Service) Marketing strategy : Marketing channels, marketing investments / priorities, communication strategy, approach adjustment per country, etc.

  • Brand image definition with an external agency : logo, values, tone of voice, etc.
  • Marketing material & media pack preparation for digital media with external agencies : website, social media, events, communication posts, etc.
  • Planning, delivery, and analysis of various communication campaigns (for brand awareness and lead generation) : digital campaigns, communication / participation in B2B events, PR.
  • Defining and managing marketing targets and associated budgets.

  • Company communication : with the objective of lead generation (marketing campaigns), and crisis management (Press relation and communication)
  • Requirement :

  • Degree holder in Marketing, with solid branding management experience or related discipline
  • Minimum 12-15 years of relevant branding and marketing experience gained in insurance industry, fintech / technology solution organizations is a plus.
  • Experience gained from start-up business, B2B business marketing, digital savvy are highly preferred.
  • Regional exposure to develop marketing strategies in APAC or Global is a plus.
  • Excellent communication skills in English.
  • For more opportunities, please visit our website


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