Premier Agency Development, Principal (Associate Director Level)
Hong Kong, HK

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.


Oversee and develop integrated marketing communications initiatives to support promotion of AIA & AIAPA recruitment strategies for Hong Kong and Macau market

Roles and Responsibilities :

Formula overall strategic plans by

  • Be a champion of PAD assigned business initiatives and KPIs, advocate and implement corporate business initiatives by embedding those values into business strategies
  • Explore opportunities by using data analytics together with market and business trend; generates idea and insight, develop content strategy focusing on targeted segment to facilitate recruitment / leader active / NA active activities.
  • Formulate strategic plan to drive top-down business budget

  • Initiate program and scheme to drive result effectively; prepare business proposal with business target; estimate cost & evaluate business impact
  • Agency engagement and communications

  • Formulate execution plan for scheme / program, coordinate with related counter-parties for platform readiness, Identify necessary resource, information, agreement, tool, package etc.
  • orchestrate resources and ensure campaigns deliver within set timeline.

  • Act as campaign lead to drive core stakeholder involvement, including cross department coordination and agency engagement
  • Formulate comprehensive communication and marketing strategy from value proposition to segmented marketing to incorporate with overall PAD strategies including communication plan ranged from internal, agency to below & above the line promotion, Digital or social media marketing and direct marketing, focusing on PAD
  • Work together with Director of Recruitment & ABDD Zone for agency promotion and proactively engagement with DD and agency leaders.
  • Collect feedback and study trend on customer behaviour & preference, evaluate competitor campaign and program. Track and evaluate campaign effectiveness ride on data analytics

  • Ensure marketing initiatives in line with key business focuses and complied with regulatory, compliance and risk requirements
  • Others :

  • Prepare regular management report; business plan progress update 7 business forecast
  • Manage budget to maximize the ROI derived from campaigns
  • Coaching & manage the Support team
  • Minimum Job Requirements :

  • Degree holder, preferably major in Business Management / Marketing / Finance / Economics / related field
  • 8 years or above experienced in managing sales team is preferable
  • People Management, effective time management, negotiation and influencing skills
  • Conversant in MS Word, Excel and PowerPoint
  • Good analytical skills and attentive to details
  • Good problem solving, organizing, time management as well as interpersonal and communication skills
  • An enthusiastic and excellent team player who would pursue for excellence
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