Assistant Product Marketing Manager, Estee Lauder, Asia Pacific
Estee Lauder Companies
Hong Kong SAR, China
4天前

Position Summary

This role is a product marketing role that assists Product Marketing Manager and Product Marketing Director on assigned categories / scopes (skincare, makeup, fragrance, promotion, specialty-multi channel strategies).

This role would connect markets, Global and different functions to support the development of a strong product marketing strategies, product innovations, product marketing calendar and programs with the aim to drive long term brand health and brand growth.

Roles & Responsibilities :

Product Marketing :

  • Support Product Marketing Manager to identify market opportunities by conducting market analysis, competitor analysis and consumer research;
  • Prepare agency brief and collaborate closely with agencies to develop and deliver creative assets timely.

    Conduct post-launch analysis (quantitative and qualitative) and translate insights and learning into strategies / actions

    Monitor market forecast for major programs to ensure alignment with business priorities.

    Work closely with demand planning and supply planning team to support smooth logistics and product supply for affiliates

    Refine story telling at point of sales through collaboration with Consumer Marketing and Retail Design Center

    Formulate product strategies that effectively drive trial and repeat with different retailers and consumers

    Promotion :

    Formulate and align promotion strategies and offers with Global and markets

    Drive continuous improvement and transformation of work process to improve effectiveness

    Elevate consumer experience and engagement with promotions

    Specialty-Multi Channel (SMC) :

  • Formulate regional brand strategies, calendar and provide programs and tools that support markets to win in SMC channels
  • Business Analysis and Reporting

    Prepare regular sales and market share report

    Support other brand specific ad hoc tasks

    Preparing presentations

    A&P planning and monitoring

    Qualifications

    Skills & Requirements :

    University Degree, preferably in Business / Marketing

    Minimum of 4 years working experience, with 3 years in a similar capacity.Preferably in the cosmetics industry or luxury retail experience orFMCG industry

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