Regional General Merchandising Manager - Men Universe
Christian Dior Couture
Hong Kong


  • To develop Men business in Asia Pacific and maximize sales within and sell-through parameters.
  • To define and coordinate with Country Managers and Paris the appropriate strategies and objectives in terms of new products development, new products launch, products assortment & distribution and prices.
  • To ensure successful financial monitoring of these activities are within the sell- through objectives and other financial objectives.
  • Key Responsibilities

  • To lead the merchandising team and work closely with the Regional Managing Director, Asia Pacific to develop business plans and merchandising strategies.
  • To formulate strategies, values, objectives and policies for all Men product categories in Asia Pacific.
  • To develop the business through market study, competition analysis, product development and pricing review.
  • To formulate business plan, sales forecasts and seasonal open-to-buy with Finance Department.
  • To organize and manage the buying of seasonal items and the replenishment for markets in Asia Pacific.
  • To initiate and co-organise transfers within the region.
  • To ensure best merchandise is purchased at appropriate quantities to achieve targeted sales projections and sell-through.
  • To achieve sales objectives and optimize the profit margin of Men business in the region.
  • To monitor the performance of buyers and the sell-through rate to ensure the Men business is profitable.
  • To collaborate with cross functional teams, Country Managers and local merchandising team on product launches, store re-remerchandising and season end sale.
  • To ensure on time delivery of merchandise with the Logistics Department.
  • To oversee show room orders, reorders and delivery progress.
  • To develop knowledge of the markets and gather and provide marketing information and comments to Paris on sales, products, price, clients behaviour, client needs, market trends, competition, etc.
  • To support the sales team through (1) identification or training requirements in products knowledge as well as selling skills;
  • 2) identification of promotion needs i.e. events, merchandising display; (3) identification of marketing research requirements.

  • To define manpower and organization requirements with the Human Resources Department and the Country Managers.
  • Requirements

    Education & Professional Qualifications

  • University degree or above related discipline
  • Work Experience

  • Minimum 10 years of relevant experience, preferably in luxury retail industry, with at least 5 years in management level
  • Skills

  • Excellent management and animation skills and strong product sensibility
  • Strong business acumen and entrepreneurial spirit
  • Experience in merchandising and buying
  • Professional presentation skills
  • Coaching & mentoring skills
  • Priority setting and multi-tasking skills
  • Good interpersonal skills
  • People management
  • Result-oriented and sales-driven
  • Organized and analytical
  • Flexible and adaptable
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