To develop Men business in Asia Pacific and maximize sales within and sell-through parameters.
To define and coordinate with Country Managers and Paris the appropriate strategies and objectives in terms of new products development, new products launch, products assortment & distribution and prices.
To ensure successful financial monitoring of these activities are within the sell- through objectives and other financial objectives.
To lead the merchandising team and work closely with the Regional Managing Director, Asia Pacific to develop business plans and merchandising strategies.
To formulate strategies, values, objectives and policies for all Men product categories in Asia Pacific.
To develop the business through market study, competition analysis, product development and pricing review.
To formulate business plan, sales forecasts and seasonal open-to-buy with Finance Department.
To organize and manage the buying of seasonal items and the replenishment for markets in Asia Pacific.
To initiate and co-organise transfers within the region.
To ensure best merchandise is purchased at appropriate quantities to achieve targeted sales projections and sell-through.
To achieve sales objectives and optimize the profit margin of Men business in the region.
To monitor the performance of buyers and the sell-through rate to ensure the Men business is profitable.
To collaborate with cross functional teams, Country Managers and local merchandising team on product launches, store re-remerchandising and season end sale.
To ensure on time delivery of merchandise with the Logistics Department.
To oversee show room orders, reorders and delivery progress.
To develop knowledge of the markets and gather and provide marketing information and comments to Paris on sales, products, price, clients behaviour, client needs, market trends, competition, etc.
To support the sales team through (1) identification or training requirements in products knowledge as well as selling skills;
2) identification of promotion needs i.e. events, merchandising display; (3) identification of marketing research requirements.
To define manpower and organization requirements with the Human Resources Department and the Country Managers.
Education & Professional Qualifications
University degree or above related discipline
Minimum 10 years of relevant experience, preferably in luxury retail industry, with at least 5 years in management level
Excellent management and animation skills and strong product sensibility
Strong business acumen and entrepreneurial spirit
Experience in merchandising and buying
Professional presentation skills
Coaching & mentoring skills
Priority setting and multi-tasking skills
Good interpersonal skills
Result-oriented and sales-driven
Organized and analytical
Flexible and adaptable