Digital Marketing Manager
Hong Kong

Job Description :

  • Experiences in digital user acquisition, retention and upselling on mobile apps and websites
  • Optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value
  • Develop full-funnel plans including media mix, audience segmentation, onboarding flow and usage conversion
  • Experiences in analytics and experiments on driving growth and solving issues. Develop A / B and multivariate tests to finetune flows, applies insights to business
  • Analyse marketing funnel to identify pain points and improve overall effectiveness
  • Define metrics, measure performance, monitor KPIs and derive actionable insights
  • Coordinate and liaise with internal and external parties / agencies for online marketing programs
  • Relevant experience from working in a high-growth company with sizable media budget
  • Job Location : Hong Kong

    Requirements :

  • Minimum 4-5 years in digital marketing preferably performance marketing; entertainment / media / tech industry experience is a plus
  • Proficiency in Google Ads, Facebook Ads Manager, Google Analytics and Appsflyer or equivalent tools
  • Experiences with marketing automation tools and workflow automation tools is a plus
  • Knowledge or experiences in Tableau, Python and SQL is a plus
  • Result driven, with excellent interpersonal skills on how to collaborate across teams to achieve business results
  • Problem solver with a growth mindset
  • Good communication skills, with excellent command of both spoken and written English
  • Candidate with less experiences will be considered as Assistant Digital Marketing Manager
  • Closing Posted : Nov 01, 2020

    Application Methods :

    If you wish to have an exciting and rewarding career, send us your CV via the following methods.

  • Email : career-media
  • Post Address : 6 / F Goldin Financial Global Centre, 17 Kai Cheung Road, Kowloon Bay
  • Fax : 2511 9686
  • PCCW is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes.

    Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies, a copy of which will be provided immediately upon request.

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