A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients.
We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.
We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.
If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.
PRIMARY PURPOSE OF THE POSITION
The Digital Marketing Manager supports the creation and implementation of Adobe Campaign, web publishing and analytics solutions for APAC marketing initiatives to promote more successful outcomes in our efforts to acquire, grow and retain customers and to understand and enhance their experience with T. Rowe Price.
The position is responsible for audience targeting, segmentation and email deployment. The role requires a good understanding of list segmentation and campaign management technology to identify the right audience for multi-channel marketing campaigns.
The Digital Marketing Manager will use Adobe Campaign, Salesforce and other databases to segment and identify the right target audience for APAC marketing campaigns.
They will also be responsible for providing post campaign measurement metrics to the team by timely updates to Marketing teams using Tableau / Power BI dashboards.
Support APAC Marketing teams with multi-channel campaigns. These will consist of marketing automation responsibilities : interpret briefs, configure campaign workflows, test and launch the solution within the tool, help build automated campaign (s) and list segmentation, ensure accurate and timely launch of email communications and provide data reporting and analysis to the business
Partner with APAC Marketing teams and Head of Digital to manage the business database strategy including list segmentation, data cleanliness and integrity;
defining a roadmap for data management improvements.
Collaborate with regional stakeholders to author content on multiple Adobe.com sites etract requirements from web briefs, implement new pages and publishing content.
The incumbent will own and manage the APAC campaign calendar ensuring that it is always kept up to date and ensuring that audience overlap is kept to a minimal.
Work with the APAC Marketing teams to optimize and A / B test campaigns with the goal of
improving data quality and email performance metrics.
College degree and 5 years of related work experience; Advanced degree (Masters) PREFERRED
Email marketing and marketing automation system management experience Preferably Adobe Campaign experience
Experience with CRM tools such as Salesforce is desirable
Strong understanding of how data work flows push / update within CRM and marketing automation platforms.
Solid understanding of all aspects of database marketing
Performs well under time-sensitive deadlines
Independent worker who is results driven
Strong ability to pick up new systems and processes
Excellent project management and problem-solving skills
Critical thinking, analysis and interpretation of data and an eye for detail
Strong collaboration skills, ability to work with others at different levels in the organisation
Ability to manage multiple priorities; flexible
Ability to communicate technical concepts and ideas to non-technical audience
Undergraduate degree in analytical major such as computer science, finance, statistics, mathematics, marketing research, or an applied social science and 3+ years of analytics experience in a sales and marketing environment.
Advanced knowledge of MS Excel is a requirement, working knowledge of Access and any other analysis tools is preferred.
Experience with Adobe Campaign, Analytics, Data Workbench tools
In depth investment industry experience, particularly institutional and intermediary business models
Experience leading cross-functional teams
Ability to manage complex model development with external partners
Prior IT experience a plus