Job Functions :
Reporting to the Senior Director of Field Marketing, APAC and working closely with the country manager and local sales team as well as the other functional leaders, the senior marketing manager has to define marketing requirements for both internal and external audience with the mission of generating demand for our solutions.
Develop strategy and plan to address opportunities and challenges with the Hong Kong and Taiwan marketing team.
Lead and manage the talents in forming a high-performance Hong Kong and Taiwan marketing team
Manage and develop the yearly marketing plan and budget for the country according to the global marketing guideline and local business strategy.
Deliver high-quality leads to the field and achieve our goals of marketing-sourced and marketing-influenced revenue.
Communicate effectively on corporate strategy and vision with local team. Ensure the success of new solution and product launch in Hong Kong and Taiwan.
Establish and manage relationship with strategic partners and allies; identify joint influence points. Drive channel marketing development to build strong channel business.
Lead the team to drive execution with outsourced marketing agency and partners to ensure the execution of integrated marketing programs
Marketing Programs comprising of direct mail, email, advertising, webinars, seminars and tradeshows that deliver on pre-
defined awareness / consideration goals and revenue objectives
Lead the team and agency to drive increased media and analyst coverage; leverage wins internally and externally
Act as local brand champion; embrace the philosophy and deploy the vision to the market
Align and work closely with other Functional leaders and partners to get buy in, support and feedback on program effectiveness
Align with and support corporate customer reference program
Document programs and conduct post analysis and evaluation on all programs
Primary Skills Qualifications :
Understanding of local market. Be able to quickly translate sales, channel and customer requirements into marketing strategies and deliver timely marketing programs
Proven successful marketing plan development and implementation skills are essential
Ability to develop and articulate strategy, able to drive translation of strategy into successful tactics and execution
Demonstrate understanding of marketing discipline and marketing mix including audience targeting, and marketing vehicles
Ability to thrive in a demanding environment, requiring high degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
Ability to lead and build a strong team, and develop and maintain a healthy moral for the team under a high-pressure environment
Able to work with and influence colleagues at the local, region and corporate level
Able to work closely with strategic partners and channels
Quickly recognize, adapt and respond to changing market and company environments
Demonstrated ability to be accountable for projects from conception to implementation, including budget
Excellent interpersonal, written and verbal communication skills