E-Business Manager - Asia Pacific & Oceania - Hermès Perfume ...
Hermès
Hong-Kong, China
2天前

Company

Our métier : the creation, production and distribution of Perfumes, associated scented products, and Beauty products.

More than 500 employees work at our various sites in France (including Pantin and the industrial site of Le Vaudreuil) and abroad.

Our distribution extends to 14,000 points of sale throughout the world, including 450 Hermès stores and Hermès Fragrance and Beauty Personalised Spaces.

An ambitious growth strategy featuring the development of new territories and the implementation of new distribution models and new industrial methods.

Since it was founded in 1977, the industrial site in Le Vaudreuil (Eure) has been developing formulas and packaging, producing Hermès Fragrance and Beauty perfumes and associated scented products, and managing all the logistics and supply chain steps through to delivery at our clients' premises by a logistics service provider (14,000 points of sale throughout the world).

Approximately 240 employees currently work at the site.

The establishment in Pantin (Seine-Saint-Denis) employs approximately 180 employees (including regional managers and the sales teams of the personalised spaces) : collection development, communication, international management and operational development, visual merchandising, merchandising, sales drive, international training, operations, e-commerce, finance, IT, HR, etc.

Currently, approximately 100 employees work abroad, in : Hong Kong, Shanghai, Dubai, Miami, Toronto, Belgium, the Netherlands, Madrid and London.

Mission Générale

The E-Business Manager lead the e-commerce strategy and business in Asia Pacific Region.

Eléments de contexte

MANAGEMENT :

  • 1 Digital Executive
  • REPORTING :

  • To the Regional Director
  • Principales activités

    EXTERNAL NETWORK

    Operational implementation of e-commerce e-retail projects

  • Monitor continuously retail websites or platforms for potential opening in Asia
  • Actively participate in the preparation related to project’s due diligence, its understanding and comprehensive presentation of each project to the HQ team
  • Define the project’ strategy once it has been validated by HQ Team and ensure the negotiation of the project in tandem with the Area Manager
  • Ensure step-by-step sharing of the project’s advancement with the HQ team
  • Ensure the retailer understands the guidelines and the work process
  • Prepare the brief for the HQ team to receive relevant creative assets and integrate all possible customer journeys options
  • Follow online uploading and amendment before final validation by HQ
  • Make each e-retail project a Hermès PB door in its own right on par versus a physical flagship
  • Update, track, optimize, and analyze existing e-commerce sites

  • Ensure brand space and product listings are updated based on new launches and the Trade / Communication Plan
  • Weekly store checks to identify technical problems and potential product disruptions, but also new growth opportunities
  • Continuously optimize the visibility of Hermès PB within each site at all levels : product offering, navigation, search, e-merchandising, cross-selling, editorial, etc
  • Analyze sales and animation reports at the door, as well as the P&L by door - performance analysis
  • Ensure an animation plan by existing e-commerce site

  • Build a consistent e-commerce animation plan and the best digital investment at the door
  • Build a consistent sampling and GWP e-commerce plan for Asia
  • Validate animation plans and sampling plans with the HQ team and provide clear briefs and reporting of each activation
  • Challenge animation and content guidelines based on benchmarks
  • Hermes.com

  • Assist sales teams in their presentations to subsidiaries and e-commerce forecasts, and ensure compliance with the product launch schedule
  • Ensure a site-by-site sampling plan and optimal level of service
  • Prepare biannual Podium meetings
  • Monitoring the local SEA activity, supporting store teams if necessary
  • Innovative projects

  • Coordinating operations, reporting and ensuring the rechallenging of animation plans between the HQ and local teams
  • Ensure a review of key periods and innovations to challenge the practices
  • Build a strategy based on sales analysis vs. activations; co-build an offer adapted to these ecosystems in partnership with the HQ
  • DRIVE-TO-STORE

  • Build a digital strategy for all physical doors including those that do not have e-commerce yet in cooperation with local marketing teams / area managers
  • Track operations, challenge practices with the HQ, to continuously keep looking for the specificities of each market
  • Implement metrics to analyze the performance of these initiatives
  • Profil du candidat

  • Minimum 8-10 years working experience in a Digital or Ecommerce Department
  • University Degree, preferably in marketing, advertising, media studies or business
  • Strong ability to manage time and multiple projects, to develop an entrepreneurial spirit
  • Passion for function, user behavior, competitive landscape Understanding of digital technologies with strong adaptability into a dynamic environment
  • Excellent command of Excel computer program and understanding of digital analytical tools like Cognos Analytics
  • Significance experience in Asia (particularly China) in luxury or cosmetic industry with regional exposure
  • English and Mandarin languages are mandatory / French is a plus.
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