Seasonal Assortments :
Identify market-specific seasonal opportunities and priorities based on consumer and industry trendsPartner with Retail Planning to finalize the OTB plans including key KPIsDevelop the category and subcategory strategy and top seasonal initiatives Develop seasonal conceptual assortment plansGenerate forecasts for key milestones (proto, line close, pre-Go-to-Market, etc.
Finalize the buy plans, ensuring they are within the financial budget and address consumer needsCollaborate with country retail teams to understand specific market needs, review seasonal strategy and assortment plans and secure their support of the buys
In-Season Management :
Prepare information to share with Allocation team during a seasonal hand-over meetingPrepare product information to share with Retail Ops for seasonal boot camps to ensure the frontline staff understands product F&B and key marketing stylesParticipate in weekly retail meetings with country teams to understand in-season risk and opportunities to the financial plans and changes in market trends.
Review SKU performance to recommend actions to meet ST targets within margin expectations Work with Supply Chain Demand Planning to review stock delivery status and identify solutions for any issues.
Generate in-season reports to review performance at a SKU-level by country / channel / collectionRecommend in-season actions to meet ST and other KPIsReviewing Stock vs Sales ratio for consolidation action and liquidation planWork with Allocation team to recommend in-season promotions and markdown cadenceConduct post-season analytics to understand the season’s performance, review SKU efficiency and identify changes to future assortmentsReview and update store clustersGenerate ad-hoc reports and analytics as needed with quick and accurate turnaround
Market and Consumer
Travel the market to collaborate with country teams, understand the stores and trendsParticipate in store visits (internal) and competitor market visits (external) to understand retail trends and consumer needsWork with Marketing to understand the seasonal marketing calendar and product highlightsWork with Visual Merchandising to understand store planning and capacity Have a solid understanding of pricing and recommend price targets to Product / MerchCreate briefs for retail product needs by channel for Product / Merch