Head of Marketing Asia ex Japan
Hong Kong, Hong Kong

Your role

  • Spearhead the development of a dedicated Marketing hub for the Asia business whilst closely collaborating with regional and central teams to ensure alignment of initiatives, strategic direction and appropriate external messaging
  • Lead and manage a marketing team based in Hong Kong and Taipei
  • Be responsible for the regional marketing strategy, budget, messaging and execution
  • Manage creation, development, and implementation of marketing plan and oversee the execution of marketing campaigns
  • Leverage central marketing initiatives across the regions with the right localisation to support regional business objectives
  • Work closely with senior stakeholders and subject matter experts throughout the business to craft our value proposition and differentiators in the region.
  • This includes working closely with the Group Communication team in Hong Kong and Singapore

  • Work with Sales, Compliance and Legal teams to enforce a robust marketing and compliance framework which ensures all materials are compliant
  • Foster strong Sales-Marketing alignment to support the goals of the region as well as the goals of the company
  • Drive digital marketing campaigns, including leveraging marketing technology platforms and data analytics to optimise marketing effectiveness and impact
  • Have a strong external and internal perspective of the issues and opportunities facing the region, from factors such as market trends, customer insights, new products and innovations, competitor activities and campaigns
  • Ensure content and campaigns are aligned to Pictet’s purpose, strategy and values
  • Awareness of industry best practice and ability to coordinate other teams to provide a holistic view of activity across the market.
  • Ability to train colleagues in multimedia best practice

    Your profile

  • A highly skilled senior marketer to develop marketing plan and support business to drive growth within our Asia ex Japan asset management
  • 15+ years of marketing experience in the asset management industry covering both the institutional and intermediaries client segments.
  • Excellent communication skills, organisation skills, problem solving & project management skills, and working with various business functions across different offices of Pictet.
  • Strong technical knowledge of investment industry, asset classes and investment styles
  • Strong experience in managing marketing programs, including content automation, social media, SEO / SEM, data analytics
  • Strong experience in China, Hong Kong, Taiwan and Singapore would be preferred
  • Chinese (Mandarin and Cantonese) is a must as well as a very high standard of written and spoken English, with excellent attention to detail
  • Comfort in working with senior leaders and executives
  • Reporting to : Head of Marketing Content & RFPs and Chief Executive Officer - Asia ex Japan


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