Assistant Manager – Digital Marketing (New Segment) (Ref: 20005424)
The Hong Kong Jockey Club
Hong Kong

The Department

The Customer Management (new segment) team formulate and execute business strategies to increase participation, build customer loyalty and shape good wagering experience for the new young customers (aged below 45) with an ultimate aim of increasing customer satisfaction and turnover.

You will :

  • Support Segment Manager in development and implementation of Digital Marketing strategy, targeting to young customer segment to achieve the Club’s business objective.
  • Manage and liaise with creative agency, social media agency and other vendors for marketing materials creation and execution, which includes marketing and communication materials, marketing collateral or edm, social media posts, etc.
  • Manage a team to drive and execute effective and timely content, with an objective to cultivate interests and increase participation of Racing to young customers.
  • Collect market insights and analyse trends to identify new marketing opportunities to tab into young customers arena.
  • Work closely with different internal stakeholders to optimize the outcome.
  • Evaluate and analyse the campaign effectiveness, and prepare management reports.
  • Handle ad-hoc projects as assigned.
  • Ensures compliance with Responsible Gambling Policy (RGP) and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club’s business.
  • You should have :

  • A Bachelor degree in marketing, business or relevant disciplines.
  • A minimum of 7 years’ experience in general marketing, preferably with experience in digital marketing, social media and content marketing.
  • Ability to work independently and as a team with high personal effectiveness.
  • A creative mind-set and a good understanding of young generation cultures.
  • Strong communication, interpersonal and project management skills.
  • Proficiency in English & Chinese.
  • Team Management experience is a plus.
  • Knowledge of horse racing and football wagering preferred.
  • Terms of Employment

    The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate.

    Contract renewal will be subject to mutual agreement between the Club and the individual.


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