Assistant Customer Propositions Marketing Manager (Affluent) – Hang Seng Bank (HK)
HSBC Group
Kowloon, Hong Kong


A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.

We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.


Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to build the brand of Hang Seng Bank, acquire new customers, strengthen customer loyalty to build long term relationships, and provide professional marketing support to different businesses to promote a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Marketing Manager.

Principal responsibilities

  • Assist in formulating segment marketing strategies to build customers’ portfolio and enhance customer loyalty across Signature, Prestige, Preferred and other strategic segments
  • Implement cost-effective marketing campaigns / customer events, to achieve customer acquisition, sustain portfolio growth and enhance customer experience
  • Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes
  • Monitor program progress / effectiveness and conduct post-program evaluation for future improvement
  • Qualifications

  • University degree in Marketing, Business Administration or a related discipline
  • Solid experience in marketing, preferably gain from retail banking
  • Hands-on experience in above and below-the-line marketing programmes execution and delivery, with knowledge of marketing communications, customer acquisition, portfolio management, retention and / or event management a definite advantage
  • Good communication, interpersonal and project management skills
  • Strong self-motivation with the ability to work independently and under pressure
  • Proficiency in both English and Chinese
  • Advocate of openness, able to create a cohesive teamwork and inspire others
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
  • If you would like to explore other opportunities at Hang Seng Hong Kong, please visit for details.

    The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group.

    As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.

    If so, one of our Resourcing colleagues will explain how our video interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.


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