Marketing Associate Director
IHS Markit
Lee Garden Two, Hong Kong , Hong Kong
9天前

Description :

Marketing Associate Director

Department overview :

The Marketing team is responsible for developing and managing marketing strategy, brand awareness and lead generation activity across all products, regions and functions.

This includes the delivery of sales and product support.

Position summary

The Associate Director, Marketing will support the Head of Marketing Financial Services (Director) in Asia Pacific based in Hong Kong.

He / she will be responsible for working with assigned product leads, sales and account management in the Financial Markets space.

The incumbent will support the development and execution of marketing plans, event logistics and tactics across business lines where applicable.

A strong marketing generalist with strong writing ability, the individual will contribute to the successful execution and follow up of multi-

touch campaigns. She / he will support assigned business areas with strategy and tactical activation. Namely these areas are legacy IPREO businesses recently acquired.

Primary, Private Capital Markets and Corporations divisions across APAC

Duties & accountabilities

Content marketing

  • Create copy with the stakeholders on priority themes. Draft short blogs if necessary and proof copy, edit and re-write copy to make it suitable for multiple delivery channels in English
  • Some Chinese editing and overseeing Chinese copywriters is preferred
  • Identify channels and distribution opportunities
  • Manage the development of digital campaign assets using Eloqua and other tools
  • Help with onboarding team with video technology and webinars etc.
  • Oversee inventory of collaterals printing and adaptation
  • Lead generation

  • Track and report on the performance of all tactics and campaigns using Salesforce dashboards and other metrics
  • Work with product marketing, product and sales to ensure campaigns are optimized and delivering on objectives
  • Able to use marketing operational tools

  • Able to use marketing operational tools - Eloqua email campaigns, Hootsuite, Sales Force campaign management, Webdam, On24 webinars, Studio content videos, Calendar Whizz,
  • Events

  • Support the development and execution of trade shows and hosted events
  • Order premiums help with design work on production of assets
  • Deploy a multi- touch strategy on event pre and post
  • Manage the promotion, invitation, production, logistics and event follow up process
  • Manage event budgets and expense tracking
  • Proactively partner with internal cross functional teams and outside vendors including marketing operations, creative services, central events, and social media.

    Experience with CRM and marketing automation platforms (salesforce.com and Eloqua preferred). Also, knowledge of using video and webinars

    Education and experience

    Knowledge of the financial services industry preferred with fintech and information vendor / provider

    4+ years of experience with a BA, BS or equivalent

    Outstanding written and spoken English

    Simplified & Traditional Chinese is also preferred but not a pre-requisite

    Extensive working knowledge of power-point, and excel

    Familiar with working in a matrix organisation in a global exposed role

    Commercial awareness

    Good understanding of global financial markets, current issues and competitive landscape. In particular regulatory solutions understanding middle office workflows preferred

    Ability to negotiate contracts and foster relationships with key suppliers

    Personal impact

    Track record of driving excellence

    High level of creativity; ability to think outside the box

    Exception energy, drive and stamina

    Strong time management skills and ability to effectively multitask

    Strong work ethic

    Good organisation skills and comfortable with a level of ambiguity

    Communication

    High standard of verbal and written communication with internal and external audiences

    Strong presentation skills

    Teamwork

    Strong team player with ability to manage and lead through influence, persuasion and negotiation. Able to navigate in a matrix environment.

    IHS Markit is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with disabilities.

    If you are interested in applying for employment with IHS Markit and need special assistance or accommodation to use our website to apply to a position, please contact or call +1 212 849 0399.

    Determination on requests for reasonable accommodation will be considered on a case-by-case basis.

    This contact information (email and phone) is intended for application assistance and accommodation requests only.

    We are unable to accept resumes or provide information about application status through the phone number or email address above.

    Resumes are only accepted through the online application process and only qualified candidates will receive consideration and follow-up.

    IHS Markit is proud to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.

    We maintain a drug-free workplace and perform pre-employment drug testing. As a federal contractor in the United States, IHS Markit is required to participate in the E-

    Verify Program to confirm eligibility to work in the United States. For information regarding legal rights and protections in the United States, please click on the following links :

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