Marketing Associate Director
Department overview :
The Marketing team is responsible for developing and managing marketing strategy, brand awareness and lead generation activity across all products, regions and functions.
This includes the delivery of sales and product support.
The Associate Director, Marketing will support the Head of Marketing Financial Services (Director) in Asia Pacific based in Hong Kong.
He / she will be responsible for working with assigned product leads, sales and account management in the Financial Markets space.
The incumbent will support the development and execution of marketing plans, event logistics and tactics across business lines where applicable.
A strong marketing generalist with strong writing ability, the individual will contribute to the successful execution and follow up of multi-
touch campaigns. She / he will support assigned business areas with strategy and tactical activation. Namely these areas are legacy IPREO businesses recently acquired.
Primary, Private Capital Markets and Corporations divisions across APAC
Duties & accountabilities
Able to use marketing operational tools
Proactively partner with internal cross functional teams and outside vendors including marketing operations, creative services, central events, and social media.
Experience with CRM and marketing automation platforms (salesforce.com and Eloqua preferred). Also, knowledge of using video and webinars
Education and experience
Knowledge of the financial services industry preferred with fintech and information vendor / provider
4+ years of experience with a BA, BS or equivalent
Outstanding written and spoken English
Simplified & Traditional Chinese is also preferred but not a pre-requisite
Extensive working knowledge of power-point, and excel
Familiar with working in a matrix organisation in a global exposed role
Good understanding of global financial markets, current issues and competitive landscape. In particular regulatory solutions understanding middle office workflows preferred
Ability to negotiate contracts and foster relationships with key suppliers
Track record of driving excellence
High level of creativity; ability to think outside the box
Exception energy, drive and stamina
Strong time management skills and ability to effectively multitask
Strong work ethic
Good organisation skills and comfortable with a level of ambiguity
High standard of verbal and written communication with internal and external audiences
Strong presentation skills
Strong team player with ability to manage and lead through influence, persuasion and negotiation. Able to navigate in a matrix environment.
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