Client Marketing Manager APAC, Global Market
BNP Paribas
Hong Kong, Hong Kong, HK

In Asia Pacific, BNP Paribas is one of the best-positioned international financial institutions with an uninterrupted presence since 1860.

Currently with over 18,000 employees* and a presence in 13 markets, BNP Paribas provides corporates, institutional and private investors with product and service solutions tailored to their specific needs.

It offers a wide range of financial services covering corporate & institutional banking, wealth management, asset management, insurance, as well as retail banking and consumer financing through strategic partnerships.

Worldwide, BNP Paribas has a presence in 68 markets with more than 193,000 employees. It has key positions in its three main activities : Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises : corporate clients and institutional investors.

Asia Pacific is a key strategic region for BNP Paribas and it continues to develop its franchise in the region.

BNP Paribas offers you an exciting career in an international business environment that is fast-paced, diverse and focuses on creating high-value relationships with our clients.

We offer competitive salary and benefits, as well as a working environment where you’re valued as part of the team.

  • excluding partnerships
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    The Client Marketing team plans and executes internal & external marketing strategies for specific businesses and BNP Paribas bankwide.

    The position sits within the Marketing & Events APAC team and the Client Marketing Manager is responsible for producing product and services marketing materials across a broad range of marketing mediums.

    This covers both technical and commercial information, strategically conveyed to support Sales in their discussions with clients or internal audiences.

    The team works across all asset classes and multiple business lines to drive effective marketing strategies by delivering the best of BNP Paribas to our internal stakeholders and clients.

    The individual will report to the Head of Client Marketing and will be physically located in Hong Kong.


  • Manage marketing strategies and campaigns to promote specific business and bankwide products and services, aimed at both internal and external audiences (institutional / corporate).
  • Partner with business stakeholders to gain strategic context to support business / marketing objectives, in order to tailor content for target audience or client type and develop product collateral in collaboration with sales, product specialists and research teams.
  • Develop strong relationships with key business stakeholders in APAC, along with marketing counterparts in different business divisions or regions.
  • Working with Sales, Compliance and Legal, enforce a robust marketing and compliance framework to ensure all marketing materials are compliant.
  • Ensure communication of the marketing and strategic work on our digital platforms (websites, SharePoint, etc.).
  • Create engaging videos for both internal and external audiences (including writing scripts, filming, editing etc.).
  • Work with in-house creative team and external vendors and writers to create articles, infographics and digital media with an editorial focus.
  • Digital & innovation - adopt new digital tools in which to engage our target audience and provide transparency around tracking and ROI / monetization.
  • Put in place KPIs for marketing materials and campaigns and feed insights back to business stakeholders.

  • Drive relevant client-facing marketing initiatives at a bankwide level e.g. pitchbooks, videos and websites.
  • Technical & behavioral competencies

  • An individual who is passionate about finance and marketing, with a constant thirst for knowledge and the ability to think outside the box.
  • Solid understanding of the financial services industry and corporate / institutional client target audience.
  • Outstanding written and verbal fluency in English knowledge of design / branding and good writing skills are essential.
  • Drive digitalization and deploy automation tools across our marketing channels.
  • Strong interpersonal and communication skills, able to build constructive working relationships with multiple stakeholders at all levels.
  • A can-do attitude enabling them to work both independently and as part of a collaborative team.

  • Manage multiple complex projects and stakeholders, in a fast-paced environment.
  • Working knowledge of Word, Excel, PowerPoint, SharePoint and open to new technology. Basic knowledge of Adobe Creative Cloud programmes (e.
  • g. Premiere Pro, Photoshop, Lightroom, After Effects, etc.) would be an advantage.

    Specific qualifications

  • Degree holder or equivalent with a minimum of 5 years relevant experience in Marketing & Finance.
  • Solid knowledge of the financial services industry, regulatory frameworks and culture prior experience of the APAC market and Investment Banking is an advantage.
  • Prior video filming / editing skills is an advantage.
  • Sound understanding of institutional and corporate clients, products and solutions.
  • Strong understanding of offline / digital marketing channels.
  • Fluent written and spoken English (to native standard). Mandarin fluency is an advantage.
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