This important newly created position plays a critical role in the launch and on-going management of the APAC Vans Family loyalty program.
The Vans Family Manager is responsible for growing the program's membership, cultivating member engagement and delivering the program's financial goals.
S / he is accountable for planning, execution, analysis and reporting of loyalty campaigns and member experiences. The Vans Family Manager reports to the Sr.
Manager Vans CLM, and will work closely with business and functional leaders in Marketing, Creative, Special Events, Vans-owned Retail Stores, eCommerce, Wholesale and Finance, to deliver engaging, "off-the-wall" experiences to our consumers.
This role requires experience in loyalty marketing, branding, strategic thinking, analytics, building strong relationships internally and externally, and project management.
The professional who best fits this position should have significant experience in running an experiential loyalty program.
S / he should be passionate about creating meaningful consumer experiences and have a relentless focus on driving brand engagement and long-term relationships with our consumers .
Loyalty Operations (80%) + Accountable to achieve program KPIs. + Close collaboration to with Global Loyalty team to adopt and translate global Vans Family strategy to regional needs consistently.
Monitor and adjust offerings as consumers use and respond to the program. + Work with cross-functional teams to develop and optimize program activity calendar and communication through all channels.
Plan and execute member communications strategy tied to consumer lifecycle and ensure global brand consistency of all program collateral.
Balance operational and cost impacts. Increase contribution to overall company revenue and profit. + Ensure appropriate resolution of program member inquiries.
Loyalty Strategy (20%) + Work with Vans APAC stakeholders and Global counterparts to plan multi-generational roadmap for continual improvement of the program in alignment with long-term brand growth strategy.
Analytics & Communication + Ability to combine data and research with marketing communications to maximize customer relationships.
Understanding of loyalty program customer behaviors and points economics. + Understand the appropriate KPIs to show success and setting appropriate metrics and targets.
B udget & Project Management + Experience with planning, executing, and tracking large marketing projects and budgets. + Experience forging strategic alliances and cross-functional relationships to drive superior results.
The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.
VF is an equal employment opportunity / affirmative action employer of minorities, females, protected veterans and the disabled.
VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV / AIDS status, or any other legally protected factor.