Establish Red Bull as a strong consumer-focused brand by supporting and executing a short, mid and long term sports programme achieving strong credibility for the product and brand.
Shows perfect brand awareness and offers personal experiences to our consumers. Builds the local face of Red Bull, long term partnership and strong local networks including opinion-leaders and key influencers both online (social media) and offline in the most relevant way and in line with the global and national strategies and priorities to increase brand and can love within the Hong Kong consumer.
Helps to create and implement marketing initiatives in the key pillars of the marketing mix leveraging On Premise, Off Premise and New Business opportunities.
Areas that play to your strengths
All the responsibilities we'll trust you with :
Selecting relevant national sports personalities with a perfect brand fit and optimise impact and efficiency via professional target setting and controlling.
Assist Sports Manager to propose credible local athletes to build local relevance.
Maximise Red Bull global athletes and event portfolio by connecting international Red Bull athletes with local scenes to excite consumers and drive inspirational brand.
Local support and the range of disciplines / sports / playgrounds are unlimited.
Co-ordinate athlete arrangement, support and tool workflows.
Support the Sports Manager to develop, coordinate and execute innovative and outstanding national event programme through new events, leveraging tactical 3rd party events, athletes' and opinion leaders projects of all scales.
Develop event concepts that are tailor-made and highly relevant for regional and national consumer groups, gather insight and support from the scene to excite and engage participants and spectators and creates unique media and social content.
Select, coordinate and manage suitable events to support and maximize Red Bull exposure through strong connection with evnet organizers and partners (freelancer / event agency / Field Marketing Manager or Student Brand Manager) to follow Red Bull principles and needs and objectives.
Take ownership on defined parts of bigger projects and realising Small Fires on his / her own.
Set up a long term strong sport-performance network among sports institutes, sports scientists, sports universities trainers, authorities, agencies and media for nation-wide scouting for potential future co-operations to gather insights and increase the daily use of the product.
Establish Red Bull as a credible and functional beverage in the national culture landscape (music, dance and art scenes).
Source, engage and develop opinion leaders for the Red Bull brand. Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
Develop and maintain current and future strategic long term brand partnerships to maximise the power of network, resources and media relationships and touch points through 3rd parties across across media network, brand, digital and sales.
Raise the daily usage / sales on a broad scale.
Responsible for Brand appearances and can consumption in national sport and culture programmes (including Fields) according to international benchmarks and guidelines.
Building and consolidating synergies and cooperation with other internal and external national, sports-relevant bodies.
Contribute unique stories, interesting topics, new formats and top media content for Red Bull Media House.
Responsible for information transfer (both directions) via the Red Bull InfoNet for all sports-related topics (updated athletes and event fact sheets, calendars, contacts etc.)
Ensure high Red Bull standards in terms of professionalism, cleverness, efficiency, budget transparency, legal, sales orientation and creativity.
Responsible for assigned budget and accomplishment of the annual BP figures.
Organisation of reliable event tools and materials. Improve of storage, logistics, set up and manpower.
Supporting existing events in Hong Kong in order to drive trial, usage and image in and around those events and sports. These partnerships should be with premium and aspirational brands and events, and should be cost efficient and continue to build Red Bull's credibility and brand in Hong Kong and Macau.
Your areas of knowledge and expertise
That matter most for this role :