Executive, Brand Communications (Public Relations, Social Media)
Zalora
Causeway Bay, Hong Kong
2天前

DESCRIPTION

ZALORA is looking for a hardworking, detail-oriented, and passionate team member with an interest in fashion to join our local team.

This role is responsible for supporting the brand communications team in Hong Kong for PR and Social Media campaigns. Your work will focus on a range of writing and graphic design, with primary emphasis on creating social media assets, weekly creative writing, and influencer marketing.

Social Media

  • Grow and expand both Hong Kong and Taiwan social media presence on existing platforms - Instagram, Facebook, Twitter, Pinterest, Youtube;
  • Develop new ideas on how to improve our current presence on these platforms;
  • Create / design assets for multiple platforms - gifs, photography, graphic design, etc;
  • Analyze social metrics. Deliver insights and learning to make informed decisions for content development;
  • Copywriting and scheduling of posts;
  • Community management - reply relevant comments or questions on the ZALORA accounts;
  • Liaise with external vendors when needed e.g. photographers, studio, makeup artists.
  • Maintain and grow our ZALORA ambassador program;
  • Coordinate product loans with industry partners;
  • Assist with ideating, executing and reporting (end-to-end) campaigns management for ZAP and internal campaigns;
  • Once we can all do events, the executive will be assisting in executing offline activations together with senior heads.
  • REQUIREMENTS

  • Excellent written and verbal communication skills with a flair for creative writing;
  • Possesses a keen eye for aesthetics and details;
  • Proficiency with Adobe Suite particularly Photoshop, Illustrator. After Effects and / or Premiere Pro is a bonus;
  • Proficient in Microsoft Office suite and Google Drive functions;
  • Strong multi-tasking skills and able to manage multiple projects simultaneously;
  • Independent, shows initiative, resourcefulness and sense of urgency to meet deadlines;
  • Strong attention to detail and follows through on projects;
  • Undergraduates pursuing majors in Marketing / Communication Studies or related fields;
  • Candidates with less experience will be considered for the post of Senior Admin of PR & Social Media ;
  • Immediate availability / short notice period is highly preferred.
  • The ZALORA Story

    ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

    ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals.

    Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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