Based in Hong Kong, the Marketing Manager for Lab Testing is responsible for the execution of QIMA’s marketing strategy in the Laboratory Testing business line.
He / she owns the marketing positioning of QIMA Lab Testing offering and leverages operational marketing resources to deliver campaigns that drive awareness and customer acquisition for QIMA’s Lab Testing business.
He / she reports to the CMO, works hand-in-hand with other marketing team members (20 p), and collaborates closely with the Sales team
We’re a global provider of quality control and compliance solutions that helps brands and retailers improve safety and trust in their supply chains.
Headquartered in Hong Kong, we operate in 85 countries with 30+ offices and labs, and 3,000 dedicated staff. At QIMA, we pride ourselves on being industry disruptors and turning old-school ideas on their head.
In our field, we stand out as a bold company with technology at heart. We know how to play to our strengths : our innovative use of IT and data, and the ability to adapt at full speed.
Responsibilities Include :
1. Refining and constantly improving the positioning of QIMA’s Lab Testing offering : USPs, pricing, targeting
2. Collaborate with the group’s laboratories worldwide (Asia, Europe, Americas) to build offerings that fully leverage QIMA lab testing capabilities
3. Plan and own marketing campaigns (digital & offline) to drive acquisition and awareness, including advertising, content, events
4. Support the Lab Testing Sales team in building specific collaterals and answering client tenders
This position requires a good technical understanding of the laboratory testing business and operating model.
We are looking for a candidate with a minimum of 5 years of marketing experience in the quality / testing industry, preferably in consumer goods, with a preference given to candidates who have worked in an international environment.
Key skills must include :