Combustibles Category Intern
BAT
Hong Kong, Central and Western District
9分钟前

ROLE POSITIONING AND OBJECTIVES

Assist in the deployment of Brand strategies for Global Travel Retail, mainly focusing on product and pricing strategy, which are aligned to Marketing.

Special focus will be on the assigned portfolio ( Tobacco Heating Product / Modern Oral, Combustible or New Category).

Reports to : Asia Pacific Area Category Manager

Reporting Level : Individual Contributor

Geographic Scope : Local

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Support new product initiatives to be launched in the market.
  • Develop all brand deliverables for hand-over to Activation Team & work in close collaboration with the team to ensure brand strategy / plans are executed accordingly.
  • Execute local specific marketing mix elements for the entire brand portfolio to ensure Brand objectives are achieved.
  • Manage external agencies to ensure day-to-day activities related to Brand NPI's are performed with required quality and agreed to cost & timescales as defined in operational Brand plan.
  • Manage portfolio growth through contact with multiple departments within the company to ensure plans are delivered on time and in full.
  • Work collaboratively with Areas, Regions and domestic teams to ensure plans are in line with overall BAT strategy.
  • Consolidation & tracking of all productivity initiatives (Cost of Goods initiatives & SKU rationalization)
  • Point of contact between EMs, stakeholders & GBS
  • Support in co-ordination of all Center / Region led ESG initiatives (Papyrus, Alpha Pack, etc)
  • CAN THIS BE YOUR FUTURE ROLE?

  • Are you seeking for a fast start to a dynamic career?
  • Are you ready to build global experience?
  • ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • A degree holder in Business, Marketing or related discipline. MBA is an added advantage.
  • Basic knowledge in brand management in a reputable and progressive tobacco or FMCG company
  • Effective project management, communication and influencing skills
  • Developing and maintaining relationships with external Suppliers
  • Previous project management experience
  • BENEFICIAL

  • Proficient in written and spoken English
  • Strong influencing and interpersonal skills
  • BAT is evolving at pace - truly like no other organisation.

    To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

    Come be a part of this journey!

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