Assistant Marketing Manager
Farfetch UK Limited
Hong Kong, Hong Kong

What you’ll do :

  • Support Senior Marketing Manager to project manage and execute local partnerships and brand activations with a seamless approach.
  • Maintain FARFETCH brand values on all in-market events and activations

  • Collaborate with Great China team and the Global channel teams to execute marketing strategies for HK and other APAC territories (ie.
  • Affiliates, Social, CRM, onsite etc.)

  • Develop briefs and execute marketing strategies for HK and other APAC territories to support company goals and in-line with our Great China roadmap
  • Drive regional analysis, including deep dives on competitors and report performance insights on a regular basis
  • Deliver clear insights and recommendations to support GMV growth in the APAC region
  • Build strong relationships with internal stakeholders and local media partners, affiliates and influencers to ensure the brand message is delivered effectively and consistently
  • Bring new ideas and opportunities for Farfetch in APAC
  • Who you are :

  • 3-5+ year’s digital / brand marketing experience with a proven record with media, partnerships, affiliates, digital influencers and events
  • Experience in working across channel teams and managing external agencies on a variety of brand and partnership projects
  • Excellent understanding of the Farfetch brand and concept, with an appreciation for e-commerce and multichannel
  • Strong project management skill with excellent attention to detail
  • Strong analytical skills and ability to turn granular analysis of digital data into appropriate and actionable strategies
  • Advanced knowledge and experience working with Excel, Google Analytics
  • Keen team player with a collaborative mindset, comfortable with working on campaigns across different time zones
  • Experience with using affiliate platforms, advantageous
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