Store Manager
Hong Kong



As Store Manager you will be responsible for overall management of the store, staff, merchandise and customer service. You will work towards achieving the sales objectives, store profitability goals, achieving and maintaining high operational and merchandising standards, building highly motivated team and coaching / developing your team members to enable them to progress in Fendi.

While representing the FENDI DNA, craftsmanship, quality of materials and creativity throughout the market, you will be engaged in achieving your team's targets meeting the assigned KPIs and sales goals.

Profile :


Performance Management and Business Development

Monitor and achieve store performance with relevant KPIs

Contribute to the store sales target

Conduct a brief every day and animate the brief with a "Team Board"

Analyze the business, propose and implement action plans to improve results, generate sales for each product category

Demonstrate sales leadership for staff and set performance targets for team and individual with relevant to KPIs

Set sales targets for individuals and departments (when applicable)

Be aware of local trading environment and its impact on our sales, including competitors' trading activities

Propose in-store activities

Instruct and supervise staff in the correct execution of all company operating procedures

Client Management

Manage quality of customer service, to meet customer

Develop loyal FENDI customers and make sure that all customers are properly assigned to a Client Advisor

Act as brand ambassador to strengthen / build relationships with VIP clientele / new customers

Improve Mystery Shopper Results with action plans

Staff Management

Manage sales force in order to achieve sales target and assign clearly day-to-day tasks

Motivate employees to maximize team spirit, to promote teamwork and to maintain harmonious staff relations

Enhance individual's performance through Monthly Touch Base and daily coaching

Assist HR Dept in recruiting the most qualified applicants to meet the store needs

Supervise store personnel and enforce Company policies while adhering to proper procedures regarding disciplinary action

Ensure the proper management of staffing roster to provide effective store coverage

Ensure the whole team is equipped with relevant working tools and ensure all needed accounts are in place and maintained (e.

g. RPro, Icom credentials)


Set up In-Store training routine

Responsible for full spectrum on-the-job-training, reinforce brand's DNA in the team, KPIs

Conduct Induction Training for new joiners and mentoring exercises

Identify individual and team training needs to develop Talents and communicate these needs to HR Department / local retail training manager

Administrative and operations Management

Manage day-to-day needs and administration

Review and submit sales and operational reports to management in adherence to company's KPIs and policies

Inform management of decisions and procedures relating to business made at store level and any staff issues

Oversee and ensure accuracy in daily invoices, petty cash, invoice control.

Take necessary action to effectively control costs and ensure efficient operation in the store

Ensure that FENDI's standards are applied and maintained at all times across the customer service, internal control and back office activities (stock, administration, etc.).

Make sure inventory checks are in place and is responsible for discrepancies

General Store Conditions / Visual Merchandising

Ensure that Visual Merchandising is consistent with Company standards

Know the best sellers and have them on display all the time

Make the best out of the display and proximity storage

Align periodically visual merchandising & sales performance

Maintain good standards for team area

Daily perform back-office controls

Additional information :


Minimum 8 - 10 years of related experience in retail / luxury industry

Bachelor's degree

Strong in commercial and customer service mindset

Outgoing, dependable, and pro- active team player

Good organizing and follow up skills

Excellent interpersonal, communication and networking skills

Ability to generate trust among both coworkers and clients

Strong business acumen, result driven, goal oriented, capacity to implement all needed initiatives and demonstrate commercial creativity

Proficient in MS office, CRM and retail tools


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