The Customer and International Business Development Division (C&I) is responsible for providing quality wagering experience marketing, and CRM to local and overseas customers of the Hong Kong Jockey Club.
The ultimate aim is to provide an impressive total customer experience leading to sustainable turnover growth in a responsible manner.
You will :
understand the new generation in Hong Kong in terms of their entertainment preference, social media habit, as well as other relevant market trends / initiatives targeting this segment
support the planning and delivery of new strategic initiatives for new generation customers, from concept development to testing and feasibility study, follow by implementation into daily operation
liaise and coordinate with external consultant for research delivery
assist in the preparation of research reports and strategic papers for senior management
provide support in coordinating with different departments to ensure the overall project timeline is achieved
You should have :
a bachelor degree in Business Administration, Marketing, Communications or related disciplines
a minimum of 5 years’ working experience in / coordinating with market research agency
proven record of researching or designing new marketing concept / initiatives
strong understanding in digital and social media marketing trends
good understanding of the new generation or female customer behavior, knowledge in horse racing will be a plus
experience in analyzing and articulating marketing initiatives
strong business mind set and excellent problem solving skills, time management skills, inter-personal and communication skills to manage complex projects and able to multi-task
excellent command in both spoken and written English and Chinese
excellent knowledge of Microsoft PowerPoint, Excel and Word
Candidate with less experience will be considered for the post of Strategic Project Officer.
Terms of Employment
The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate.
Contract renewal will be subject to mutual agreement between the Club and the individual.