Digital Performance Specialist
DENTSU AEGIS NETWORK
Hong Kong
5天前

Job Description :

Strategic Performance Marketing

  • Be at the forefront overall Performance Marketing knowledge by keeping up to date with industry news and developments
  • Have an understanding of the various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for them in your clients marketing activity
  • Develop advanced Excel, Word and Power Point skills
  • Start building an understanding of the client’s business and digital marketing objectives
  • Start developing an understanding of the target audiences’ attitudes, behaviour and perceptions, using a variety of market information and research data
  • Establish an understanding of all areas of the Dentsu Aegis Network expertise and the products / services we can provide to your clients
  • Help in preparation for and attend client reviews as required
  • Participate in and learn about social marketing and the impact for our clients
  • Campaign / Project Management

  • Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
  • Work with your Digital Performance Manager to ensure that :
  • campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
  • campaigns are set up and optimized in the correct way, according to brief and best practices.
  • budgets are spent within daily / monthly limits and invoices are correctly reconciled at the end of each month
  • campaigns are monitored regularly and hit relevant targets
  • reports and presentations are delivered to the highest level of quality and integrity
  • Obtain client approval of briefs and schedules prior to campaign launches
  • Help in preparing performance review presentations
  • Provide regular results analysis, reporting and recommendations
  • Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations within 24 hours
  • Coordinate and distribute regular status reports
  • Keep clients and account team updated on the status of account activities
  • Have input in developing short and long term search strategies for the client
  • General Responsibilities

  • Be organized and have exceptional attention to detail
  • Be able to manage and prioritize assigned tasks understanding the importance behind projects or asking for clarification
  • Be someone the clients and all internal teams trust to get the job done
  • Follow the internal processes
  • Be someone all internal teams and clients respect
  • Be a master of our internal processes
  • Provide consistent and effective support to senior managers
  • Be someone your colleagues and the other teams trust and respect
  • Have input in developing short and long term strategies for the client
  • Client Relationships

  • Develop positive relationships that reflect true partnership in achieving the objectives of the client’s business and the goals of the client
  • Work to understand your client’s pressures and internal demands to ensure iProspect provides the right response at the right time in the right manner
  • Achieve a level of relationship with your clients whereby they trust and value your opinions and advice on their digital marketing activity
  • Be reliable; be responsive; have integrity
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