Optimization Strategist
Oath Inc
Hong Kong Caroline Centre, HK
12天前

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50+ media and technology brands.

A global leader in digital and mobile, Oath is shaping the future of media.

Job Description

You will have the opportunity to build strong command of the online display advertising realm as an Optimization Strategist.

You will establish yourself within the Hong Kong market as an expert in the field

of programmatic online advertising business. By leveraging many tools that Oath provides, you will drive

the optimal setup, execution, management, and analysis of display and video campaigns for some of

Hong Kong’s leading brands your recommendations will have a direct and immediate impact on

advertiser spend and campaign strategy.

Duties and Responsibilities

Own day-to-day optimization of display, video, native and mobile branding and performance

campaigns including campaign delivery strategy, audience targeting strategy, troubleshooting,

reporting, pacing and tracking progress through mid-campaign analysis

Analyze campaign performance against client’s goals by utilizing campaign metrics and implementing

changes to improve performance

Pre-sales support on optimization tactics and strategy. Provide guidance on pixel and campaign goals

Post-campaign analysis and reporting including recommendations for future investments

Communicate with team manager, sales and client services teams on your portfolio of campaign

progress, technical, or any blocking issues

Support development and implementation of Hong Kong programmatic marketplace growth strategies

Qualifications

Bachelors degree in marketing, advertising, or related field

Excellent customer relationship skills (client facing, ability to assess client needs and interact with all

levels of management)

Prior experience of advertising with good knowledge of digital mediaxs and programmatic landscape

Knowledge of broad marketing and advertising trends / frameworks

Experience managing / optimization online advertising campaigns preferred

Required Skills and Abilities

Outstanding analytical, decision-making, and problem solving skills; sharp attention to details

Ability to work in a fast-paced and dynamic environment you are proactive, well organized, able to

meet tasks on short deadlines, and can multi-task and prioritize

Excellent verbal and written communication skills

Entrepreneurial spirit drive to take ownership and build a business

Advanced Excel Skills required

Oath is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

Oath is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment.

Please let us know if you need a reasonable accommodation to apply for a job or participate in the application process.

Currently work for Oath? Please apply on our internal career site.

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