KEY RESPONSIBILITIES :
Leveraging Digital Assets for BAs Learning and Tools.
Teach and inspire Beauty Advisors about the elements of social / digital not only how it can help their business but ultimately turning from a traditional to consumer-influencing BAs
Planning strategically to propel the acceleration of BAs advocacy model, social, digital and omni activations
reporting on BAs learning and engagement progress with solid follow up plans.
Makeup Artists from product experts to consumer-engaging social influencers.
Create bi-monthly BA Activation Newsletter, through this platform to share best practices across APAC region and lead social BA advocacy model.
An in-house news lead that provide trends, stories and activities to inspire across region on best practices
Support Education & Artistry Director on social content creation and development of skincare & makeup trends, by collaborating with Consumer Marketing and Global Makeup Artists.
BA-facing, 2) drive markets’ BA social activation & tracking; and 3) strengthen the capability of markets’ education team on digital-
led learning, social activation, Omni-experience.
Key measurements of success for the roles would be
Initiation of Education 2.0 Strategy focusing on Maximizing BA Influential Power competencies & Leveraging Digital Assets to BAs learnings
BA Activation roll out with business impact.
Regional relevant social content creations on makeup / skincare trends.
The role would lead & own the following :
1) Maximize BA / MUA influential power
Drive & follow up with all markets in APAC region on BA activation roll out, working closely with Consumer Marketing on market executions.
Issue bi-monthly BA Activation Newsletter to share the best practice in APAC region, to further influence and motivate markets on driving BA activations.
Create social contents for regional relevant skincare & makeup trends and tips, by collaborating with Consumer Marketing and selective BA / MUA influencers from APAC region.
2) Drive digital led learning & digital-transformation of selling tools
Guide and monitor the implementation and acceleration of BAs’ digital self-learning strategy in each market
Maximize ELX as the key digital learning platform from each market :
1) Implement YouCam training with regional relevancy, follow up with markets on local roll out plan & execution
2) Assist markets on analyzing & reporting on BAs learning and engagement process with solid follow up plans.
3) Capability building
Build capability in Education Managers from APAC region to support the revolution of BA / MUA social activation and movement, especially focusing on digital learning and new way of classroom training & in-store coaching.
Build the relationship with selective BA / MUA influencers from each market for the social content creations, also elevate their capabilities and creativities in social content creations, to ensure an impactful social influence with regional relevancy.
Minimum 6 years of Education & Retail Sales experience in cosmetic and beauty industry with proven records in classroom delivery and field culture development expertise.
Understand Asian prestige cosmetic market (in channels and competition) and embrace different culture relevancy among markets
Job : Education / Training
Primary Location : Asia Pacific-CN-Hong Kong
Travel : Yes, 25 % of the Time