Marcom Development Manager
Schneider Electric
Quarry Bay, Quarry Bay, HK
3天前

Job Description

Marcom Development Manager-007FHL

Mission :

For a sustainable and decarbonize world, our services division is dedicated to extending the life of assets and systems while making operations safe, efficient, and resilient.

Combining digital capabilities together with our domains of expertise, our services experts advise, modernize monitor, and maintain energy and automation assets around the world.

As part of the global marketing team, you'll manage the development of the communication strategy to tell our services story and support the business growth of our division.

As a communication expert you will drive the campaign from A to Z incl uding the creation of content and the successful coordination of the different launch actions with our front offices.

Responsibilities :

  • Create the communication strategy for the campaign in line with the strategy defined by the division, the strategy team and the global marketing team.
  • Coordinate content through all major stages of development including authoring of creative brief, collaborating with global marketing functions and external agencies when appropriate on scope of work, and driving concept, writing, design, and final approvals of assets.
  • Drive the execution of the thought leadership plan in support of the thought leadership manager
  • Develop the content to support the different pilots that will be run in different countries with the support of the local field marketing marketing teams in coordination with the end customer to secure their approval and with the Global Marketing team for production in line with the brand guidelines
  • Lead the execution of global events
  • Define and manage th e budget associated to the communication plan
  • Project Manage the launch phase of the offers that will be ready for launch including the creation of promotional content with our creative studio
  • Support and design plans and content for Sales Marketing Auto mation programs, e commerce, and digital engagement platforms
  • Qualifications

  • University degree in Marketing, Business Administration or Industrial Engineering
  • 5 year experience in Marketing, Digital Marketing and / or Communications
  • Customer insights / Lead management / KPIs oriented.
  • Leadership to lead a project team
  • Ability and interest to deal with diverse cultures
  • Excellent communication skills
  • Very good synthesis mind
  • Creative and innovative
  • Work on several subjects at the same time
  • Strong team player
  • English mandatory as working language.
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