Audience Data Director
Red Fuse
Hong Kong, Hong Kong

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for an Audience & Data Director to join us.

At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. This role is within Red Fuse Communications, the integrating agency for Colgate-

Palmolive (CP) globally and based in Hong Kong which is the regional hub for APAC.

Reporting of the role

This role reports to : Red Fuse Media Lead (APAC) & Red Fuse Chief Consumer Experience Officer (APAC)

3 best things about the job :

1. Regional and local exposure across key APAC markets

2. Working within an integrated agency with exposure across wider marketing activities, teams and campaigns

3. Ability to make an impact and drive CP digital marketing forward in APAC

In this role, your goals will be :

In three months :

  • Familiarise yourself with our work at Red Fuse, the wider WPP network we collaborate with and GroupM Audience Planning and Data Driven Marketing solutions
  • Review and learn global and client guidelines related to Data as well as assisting in auditing our current set up / eco-system
  • Review existing planning process and advise on how to incorporate a more Data Driven approach
  • In six months :

  • Build relationships with local Agency partners and trained Audience Planning leads in each market
  • Worked with teams to incorporate an Audience planning approach across all campaigns and initiatives
  • Developed growth opportunities for Colgate across their key brands
  • In 12 months :

  • Assisted in delivering on the KPI’s of the Red Fuse Communications team
  • Improve the consistency and quality of output of our communications planned which would be underpinned with a Data Driven Marketing approach
  • What your day job looks like at Red Fuse :

  • Partner with client and Red Fuse Communications team to deliver thought leadership, look for new ways to enhance, develop or execute creative solutions and insights through data and analytics
  • Drive our Data Driven Marketing vision and approach across the business
  • Develop best in class audience management and planning practices and leveraging our internal DMP platform.
  • Ultimate responsible for the accuracy and executions of all Audience Planning deliverables by ensuring timeliness, completeness and insightfulness in the work
  • Demonstrate knowledge of client business and develop deep understanding of the FMCG sector, strategic ideas, new initiatives, competitive positioning and work to ensure strategic thinking is applied
  • Develop a test and learn roadmap to drive cutting-edge strategy and execution
  • Develop and maintain strategic relationships with clients, Red Fuse and local market agency teams
  • Provide support, as requested, to solve broad strategic marketing problems
  • Identify most efficient processes and operationalization’s
  • Maintain relations from key DSP partners and Ad Tech Vendors as well us keeping up to speed with Programmatic landscape across APAC
  • Leadership, Management and Influence

  • Oversee and review the work of local agency teams and in-market audience planners
  • Build strong relationships across GroupM leadership and as well as counterparts in other WPP agencies to best deliver the best of GroupM and WPP
  • Build strong relationships with key technology providers, including internal m Platform team
  • Develop internal understanding of Audience Planning approach and best practices within the agency
  • Strong operational, client engagement and delivery skills
  • Team player with a strong desire to collaborate and contribute
  • Comfortable with ambiguity and ability to self-start and drive to the finish line
  • What you’ll bring :

  • 8 years + relevant work experience in analytics / digital media
  • Past Programmatic and Audience Planning experience is preferred
  • MBA in marketing, economics, mathematics or statistics is a plus
  • Excellent communication (both written and verbal), collaboration and delegation skills and client facing experience within media agencies or publishers highly desired
  • Progressively responsible roles in Digital Marketing, Consulting Services, Advertising, and / or Analytics
  • Functional team management and leadership experience : experience managing senior-level client-focused, business-critical resources
  • Ability to interact and collaborate effectively with senior executives in the extended global GroupM and WPP family
  • About Red Fuse

    Red Fuse Communications is WPP’s full-service integrated global agency dedicated to serving all of Colgate-Palmolive’s brands worldwide.

    With offices in New York, Hong Kong, Paris, Mumbai, Kansas City, Sao Paulo, and Prague, Red Fuse delivers fully integrated campaigns on a daily basis to over 225 countries.

    About Hong Kong

    Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-

    on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

    If you want a future in media and communications, and believe in Hong Kong’s belief of work hard, play hard , there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.

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