Senior Key Account Analyst, Media Insights & Analytics Greater China
Meltwater
Hong Kong, Hong Kong
3小时前

Meet with the team

The Key Account Insight team plays a vital role that helps our enterprise clients see the outside insights by leveraging multi-channel datasets that are sourced through our tools.

From tracking impact and sentiment analysis in real time to having an insight about the competitors’ online footprint, we help clients to understand the bigger picture and their industry as a whole.

We are proud of ourselves for being a partner to grow with our clients' business.

About this role

You will curate bespoke reports and manage projects of our enterprise clients like Publicis, Sony, Li & Fung, Nissin Foods, Longchamp, Philip Morris, NBA, Louis Vuitton and many more.

You will be responsible for gathering, structuring and analyzing media data from various media outlets across traditional and social media channels, interpreting this data and drawing recommendations on key stories impacting our clients.

Your work will be influencing clients’ business on various levels including their long-term strategies as well as short-term decision making.

Internally, you will be closely working with the sales team to identify clients’ needs and provide best in class service to ensure clients well understand their Outside Insights .

From tracking impact and sentiment analysis in real time to digging out insights of the competitors’ online footprint, we help our clients to grab the bigger picture of their industry as a whole.

What you will be doing?

  • Service Meltwater enterprise clients in achieving their media monitoring goals
  • Responsibilities include media monitoring, media data analytics, deep diving into competitor landscape analysis, brand audit reports, consumer insights reports, campaign performance reports, tracking media exposure and volume, etc
  • Be the subject matter expert about the inner workings of mainstream and social media landscape, and media measurement KPIs
  • Share and contribute best practices in quantitative and qualitative reporting techniques
  • Analyze mainstream media and social media content to draw meaningful insights which help with furthering our clients’ strategic goals
  • Utilize our Meltwater proprietary software, Microsoft Excel and PowerPoint extensively, to cover end-to-end process of pulling out raw data, analysing and extracting insights, and delivering reports in a digestible format to clients
  • Play an integral role of working cohesively with the team to ensure all deliverables and tasks are completed in good quality and well within deadlines
  • Work extensively with Client Success team to assist in on-boarding training, customers’ need analysis and enhancing the customer satisfaction
  • Nurture and strengthen client’s understand of the social media space and their brand’s performance
  • Keep track of market trends and staying abreast in the digital market arena
  • Brainstorm and strategize ways to evolve and improve report quality and objectives, catering to clients’ changing requirements or feedback
  • The perks of working with us!

  • Competitive salary package - Base salary and bonus
  • 20 paid holidays
  • Paid sick leave
  • Social Insurance
  • Commercial health insurance
  • Holiday benefits
  • Free drinks and snack in the office
  • Fun, ambitious and international working environment
  • Comprehensive learning and development opportunities eg. conference, skills development training, online training, expert sharing session, business cases sharing session
  • Company subsidized cultural events eg. team dinner, drinks, offsite events, health and wellness class in office, closing day celebration
  • And more
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