Senior Officer, Customer Value Management

Dah Sing Bank

Hong Kong, HK

1分钟前

Job Description :

The incumbent will be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Main Responsibilities :

The team member will help to conduct the following tasks for the business units in retail banking

Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels

Work closely with business and channel teams on campaign management including campaign design and evaluation.

CompileMIS business tracking reports

People Specifications :

Q1ualifications : - University graduate major in data science, statistics, quantitative analysis or related discipline

Experience : - Minimum 2 years’ experience in analytics for retail banking

Experienced in analytical skills, campaign management and MIS reports

Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.

Good communication skills and good written skills in both Chinese and English

Special Skills : - Knowledge in SAS programming, R and Python is preferable

Experienced in data visualization tools is also preferable

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