Senior Officer, Customer Value Management
Dah Sing Bank
Hong Kong, HK

Job Description :

The incumbent will be responsible for customer behavioral analysis and evaluation, channel analysis, development and maintenance of propensity models for cross-selling and retention, marketing campaign management as well as business report compilation.

Main Responsibilities :

The team member will help to conduct the following tasks for the business units in retail banking

  • Identity business opportunities by performing the in-depth analysis for increasing the customer value through improved targeting and customer experience among various channels
  • Work closely with business and channel teams on campaign management including campaign design and evaluation.
  • CompileMIS business tracking reports
  • People Specifications :

    Q1ualifications : - University graduate major in data science, statistics, quantitative analysis or related discipline

    Experience : - Minimum 2 years’ experience in analytics for retail banking

  • Experienced in analytical skills, campaign management and MIS reports
  • Experience in digital channel analysis is preferable, handling digital footprint data, and other data from social media to drive brand awareness, customer stickiness and other business potentials.
  • Good communication skills and good written skills in both Chinese and English
  • Special Skills : - Knowledge in SAS programming, R and Python is preferable

  • Experienced in data visualization tools is also preferable
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