Customer Reference Marketing Leader
Schneider Electric
Quarry Bay, Quarry Bay, HK

Job Description

Customer Reference Marketing Leader-007BZI

Who we are?

We are the global specialist in energy management and automation. Our technologies enable customers around the world to manage and utilise energy in a safe, efficient, and sustainable manner.

We do this through a combination of secure, connected and IoT-enabled software and hardware solutions. As one of the world’s most sustainable companies, we aspire to promote a global economy that is both ecologically viable and highly productive.

Our products, services and solutions support our customers in reducing CO2, energy and water usage.

As a Customer Reference Marketing Leader, you are in charge of leading customer and supplier story advocacy, working with account managers to advise and guide on co-marketing activities globally, setting guidelines, governance, and coordinating and driving overall strategy and execution.

It is your job to segment and quantify proof points through powerful storytelling and innovative activities with our customers that positions Schneider Electric as a leader in the industry and to equip our sales and executives with content to win more business.

You will be reporting to the VP of Communications and will be in a unique position working with various stakeholders on a local and global level to bring our new project wins and customer stories to life.

In your leading of customer success marketing activities globally you will set guidelines, governance, and coordinate and drive overall strategy and execution of the program.

Here’s what it is about!

Do you know why our customers are important to us at Schneider? Of course we can’t survive without our customers buying our solutions, services, products.

But our customers are MUCH more that this : they are the BEST way for us to get our message to the market, to share how Schneider is the digital partner for our customers for efficiency and sustainability.

In this role, it is your job to lead our customer success marketing program that delivers quantifiable GROWTH for our company.

You will be responsible for setting program direction / strategy / objectives across Brand, Campaign, Studio, Communications teams.

Content : Develop relatable, interactive resources that spark curiosity and answer questions. We want to break the traditional case study approach with different narrative approaches, multimedia, infographics.

Don’t think one pager, case study video. Your role will be to broaden the lens and be curious about new approaches.

Channels : Advise on co-marketing approach, develop the marketing mix strategy with account managers leveraging (non-exhaustive) : in-person meetups, social media, internal activities, sales enablement content, account based marketing, events, joint media / press conference

Segmentation : You will need to be savvy in segmenting customers willing to tell their stories, separated into distinct categories for use across our businesses and operations to drive real business growth, working closely with segment leaders to define and set strategy for customer marketing.

It will be your responsibility to cultivate a library of customer advocacy stories that are relatable to targeted audiences.

Key Tasks Include : Strategy :

Strategy :

  • Working with global and local stakeholders to build a pipeline of customer stories, advising on mix of stories across all businesses and geographies for optimized impact and business growth.
  • Setting the global strategy and guidelines on all customer story content and activities.
  • Managing channel strategy for all customer stories globally.
  • Coordinating with stakeholders to get feedback and align on priorities and responsibilities.
  • Operations :

  • Operational support and coordination of global processes, including process improvement.
  • Managing content repository, ensuring content is uploaded, shared, and distributed.
  • Measurement and analytics : Monitoring program performance to provide actionable insights.
  • Fostering and documenting best practices through development of playbooks.
  • Promoting the program internally to increase awareness of the program and highlight priorities.
  • Lead Advisory Board.
  • Internal communications and coordination with global community.
  • Deployment and animation.
  • Your key stakeholders will be :

  • Business leaders, C-suite, Sales Enablement teams, Country Operations Marketing leaders, Investor Relations team, Communications Leaders, Marcom Leaders, Creative & Campaign Teams
  • Qualifications

  • 5+ years’ marketing or sales experience
  • 5+ years’ Sales and Marketing Automation experience
  • Account Based Marketing experience
  • Experience dealing with stakeholders at C-level
  • Experience working on cross-functional, cross-regional projects
  • A demonstrated ability to drive change
  • Ability to work independently
  • Basic technical understanding of Salesforce (bFO), Tableau, Excel, Teams, SharePoint (recommended but not required)
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