Associate Director / Director, Marketing & Communications, Asia
Reinsurance Group of America
Hong Kong HK
6天前

Position Overview

Drive, implement and support the development of the marketing and communication strategies and initiatives across the region to support the growth strategies of the business and build the RGA brand in Asia.

  • Key relationships will include the Asia Regional Marketing team; other regional and local functions e.g. Asia Regional Pricing, Underwriting, Medical, Claims, Data, RGAX as well as the marketing and business development teams of local offices;
  • and the relevant global teams i.e. Global Marketing, Corporate Communications and Global Accounts.

    Responsibilities

  • Support the development and drive the marketing and communication initiatives in the region, through efficient processes, to support the growth strategies of RGA Asia Create and coordinate marketing and communication collateral to effectively market RGA’s insights and new initiatives, which supports the regional and local business initiatives and build the RGA brand in Asia Contribute to and execute the communication strategy to promote RGA’s products, solutions and services Responsible for planning, developing and coordinating Thought Leadership articles and content for Asia, leveraging RGA global resources, across a range of formats such as articles, newsletters, presentations, webinars and other video recording formats Actively drive and design a range of internal and external marketing collateral such RGA Newsletters, CEO Connect etc.
  • Develop and manage RGA Asia’s content repository and infrastructure that include platforms such as the RGA Asia Academy and Asia SharePoint site, corporate websites Develop a Social Media strategy for RGA Asia that includes : Research, build and develop innovative marketing initiatives and infrastructure to support the growth strategies of RGA Stay up to date with the latest marketing social media best practices and trends and the subsequent impact on current strategy Monitor user engagement and suggest content optimization Work closely with sales and regional teams to support individual online presence, and conference and speaking engagements Establish efficient processes to facilitate the creation of effective marketing and communication materials, including the facilitation of content translation where applicable Work closely with the Regional Events Specialist to support the marketing, communication, content and collateral for events and sponsorships which can include regional or local award submissions Continuously seek better marketing and communication opportunities to maximize the value of RGA’s solutions and brand presence Consult on effective distribution of marketing materials Responsible for developing and managing the communication budget

  • Facilitates information sharing within the region that are coordinated by Regional Marketing and other regional teams Measure and report performance of knowledge sharing activities Identify trends and insights, and optimize performance based on these insights Liaison with regional and global teams to facilitate knowledge exchange on marketing, communication, product ideas and new initiatives
  • Produce and develop presentation materials, reports and various other materials to support the regional and strategic projects as required.
  • This includes product, solutions and initiatives including market research initiatives etc.

  • Coordinate with on various Marketing, Communication, business development and client engagement activities and initiative, with relevant local, regional and global teams as appropriate
  • Requirements

    Qualifications & Experience :

  • University degree or equivalent experience with a degree in marketing, communication, journalism, public relations or a related field preferred
  • 8+ years working experience in insurance / reinsurance or other financial services industry
  • Prior experience in digital marketing or ecommerce
  • Prior experience with graphic / infographic design preferred
  • Skills & Competencies :

  • Highly motivated, results oriented and solutions focused
  • Organized, delivery-orientated with the ability to work with multiple concurrent projects
  • Innovative, proactive and improvement oriented
  • Excellent English and Public communication skills (both written and verbal); strong ability to communicate difficult concepts and negotiates with others to adopt a different point of view with a high attention to detail
  • Work with regional / global executives Advanced Word, Excel and PowerPoint skills
  • Strong in content editing and presentation design
  • Ability to multi-task, prioritize work and meet deadlines
  • Ability to work well within a team environment and participate in program / team projects
  • Ability to liaise with individuals across a wide variety of markets and operational, functional, and technical disciplines, work well with all levels of management
  • Knowledge of Asian life insurance markets and product lines highly regarded
  • Innovative, proactive and a self starter with the ability to think outside the box and initiate and drive new initiatives
  • Ability and willingness to travel internationally
  • Ability to work within a virtual office environment including dealing with stakeholders that are not physically in the same office
  • Strong project management skill
  • Company Overview

    Reinsurance Group of America, Incorporated (NYSE : RGA) is one of the largest global providers of life reinsurance, with offices around the world.

    RGA delivers expert solutions in individual life reinsurance, individual living benefits reinsurance, group reinsurance, financial solutions, facultative underwriting, and product development.

    Our mission is to enhance our clients’ prosperity by supporting their financial and risk management capabilities.

  • We believe smart people work smarter when they are empowered when they use logic, but embrace creative problem solving; when their curiosity is encouraged to further innovation;
  • and when they are recognized for seeking out the unknown. It is with this philosophy that RGA engages our workforce to realize that true change happens when smart people collaborate for the good of a company, the industry and the world.

    Working for RGA it’s the logical choice.

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