Digital & Media Manager
Cartier
Hong Kong, HK, HK
18h ago

POSITION SUMMARY

  • Responsible for all Digital strategies & Media activities in Hong Kong & Macau
  • This is a dual role which requires candidate to have an extensive experience across digital marketing, advertising, and e-commerce.
  • HIERARCHICAL REPORT

    The Digital & Media Manager reports to the Communication Director

    RESPONSIBILITES

  • This is a dual role which the candidate will be overseeing for both local advertising and digital initiatives across Hong Kong and Macau, and to proactively lead the strategy development and executions.
  • Manage media budget and be responsible for online & offline advertising for HK which includes media strategy, planning, execution, evaluation, and measurement for all product categories, institutional and corporate campaigns
  • Provide recommendation to develop social media initiatives, such as creating local social content for occasions / events.
  • Responsible for data-driven marketing and paid search
  • Lead the team to manage website contents and social media pages Facebook & WeChat Mini-program)
  • Work closely with ecommerce and regional team to strategize e-commerce strategies, and to roll out ecommerce initiatives such as commercial push, third party content creation, website optimization, client service and experience
  • Plan and execute digital campaigns and content targeting Chinese travelers
  • Support regional team to allocate right local resources to roll out regional digital and transformation projects
  • Work hand in hand with regional team to initiate and roll out local digital strategies, including but not limited to omnichannel, new retail, phygital, digital content and virtual experience across Retail, Specialist, E-commerce, High Jewelry, Marketing, CRM, Event and Communication functions to drive business growth
  • Closely monitor digital landscape and competitors’ activities
  • Maintain good relationship with headquarters, regional function, media agency, digital agency, and production house
  • REQUIRED COMPETENCIES

  • University graduate
  • Strong in both interpersonal & communication skills
  • Innovative, good team player, good analytical skills and details oriented
  • Strong Computer skills : Word, Excel and Power Point.
  • Strong Digital expertise
  • Specific competencies : Experience in both agency and retail / luxury industry will be a plus
  • Professional experience : 10+ years working experience in digital marketing, ecommerce and advertising
  • Languages : English (required) Cantonese (required) Mandarin (required)
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